{ "generated": "2026-10-29T22:37:29Z", "picks": [ { "platform": "instagram", "slug": "my-reaction-to", "title": "\"My reaction to ___\" number ladder", "why": "The cheapest one to film: 7–20 s, one shot, no lines. It's current (most examples are from Oct 2026), and a 2K-follower matcha brand got 20K likes with it. A B2B version like \"my reaction to how many tools are in your stack\" gets people to post their own numbers in the comments." }, { "platform": "instagram", "slug": "tier-list", "title": "Tier list (S to F)", "why": "Proven on business topics: Dan Martell's AI tools tier list (197K likes), Tyler McBroom's tax tier list (27K) and Sabri Suby's marketing channel tier list (4.1K). Every placement starts an argument in the comments, and the finished board gets saved." }, { "platform": "linkedin", "slug": "corporate-satire-skit", "title": "Corporate satire skit (POV)", "why": "LinkedIn's strongest video format here relative to account size. A 9.7K-follower engineer got 2,645 reactions with one skit, against about 200 on his other posts. A skit about your buyer's worst Monday sells without looking like an ad." } ], "formats": { "instagram": [ { "platform": "instagram", "format": "Tier list (S to F ranking)", "slug": "tier-list", "one_liner": "Title card 'X Tier List (2026)' → creator drops items one by one into S/A/B/C/D/F rows on a tier-maker grid with a one-line reason each → finished board invites 'you put Y in C??' comments.", "why_it_works": "Every placement is a mini-verdict viewers disagree with, so it farms comment debate and stitches; the finished grid is a reference people save and send. Watching for where their own pick lands keeps people to the end.", "length_style_production": "30-90s; talking head or voiceover over a tier-maker template / screen recording or a static ranked graphic with audio; low production (template + phone).", "b2b_adaptation": "'Marketing channel tier list for B2B SaaS in 2026': rank LinkedIn ads, cold email, SEO, webinars, podcasts, events from S to F with one stat each, then ask 'what would you move up?' to pull comments from practitioners.", "trend_sources": [], "examples": [ { "url": "https://www.instagram.com/reel/DbBWyx_E7sN/", "creator": "Zestro Gaming", "handle": "zestro_gamingpk", "followers": 133000, "followers_display": "133K", "likes": 16100, "comments": 1210, "views": 2100000, "reactions": null, "date": "2026-07-20", "duration": null, "caption_snippet": "INTEL vs RYZEN — CPU Tier List 2026 🔥 From flagship God Tier performers like the Core i9-14900KS and Ryzen 9 7950X3D 👑 to reliable budget op", "metric_source": "instagram embed/captioned (logged out); followers rounded from embed header", "collected": "2026-10-29T19:04:04.076Z", "small_account_breakout": true, "breakout_evidence": "16,100 likes and 1,210 comments vs ~133K followers, about 29x and 170x their usual reels: DcEe7XiGAPl (2026-08-15) 549 likes / 32 comments, embed collected 2026-10-29T19:04Z (GPU guide) and DbizcNIqM0k (2026-08-02) 94 likes / 5 comments, embed collected 2026-10-29T19:05Z (PC build). DDG snippets for 8 other zestro_gamingpk reels Jul-Oct 2026 show 27-96 likes.", "views_source": "instagram Reels tab tile play count (logged in, Composio browser tool)", "views_collected": "2026-10-29T20:58:12.579Z", "views_baseline": { "median_views_other_reels_within_45_days": 17700, "n": 46 } }, { "url": "https://www.instagram.com/reel/Dd2N4tBlas5/", "creator": "Tyler McBroom", "handle": "tylermcbroom", "followers": 1000000, "followers_display": "1M", "likes": 27021, "comments": 76, "views": null, "reactions": null, "date": "2026-09-28", "duration": null, "caption_snippet": "Tax Fraud Tier List (2026) - DM me “SAVE” and I’ll send you the link to book a free tax consultation with my team!", "metric_source": "instagram embed/captioned (logged out); followers rounded from embed header", "collected": "2026-10-29T19:00:35.514Z", "small_account_breakout": false }, { "url": "https://www.instagram.com/reel/Db5W5UjB7pe/", "creator": "Sabri Suby", "handle": "sabrisuby", "followers": 383000, "followers_display": "383K", "likes": 4051, "comments": 45, "views": 226000, "reactions": null, "date": "2026-08-11", "duration": null, "caption_snippet": "Marketing channel tier list.", "metric_source": "instagram embed/captioned (logged out); followers rounded from embed header", "collected": "2026-10-29T19:04:52.394Z", "small_account_breakout": false, "views_source": "instagram Reels tab tile play count (logged in, Composio browser tool)", "views_collected": "2026-10-29T21:01:05.694Z", "views_baseline": { "median_views_other_reels_within_45_days": 73700, "n": 25 } }, { "url": "https://www.instagram.com/reel/DXu3edyiPfb/", "creator": "Dan Martell", "handle": "danmartell", "followers": 3000000, "followers_display": "3M", "likes": 196619, "comments": 1703, "views": null, "reactions": null, "date": "2026-04-29", "duration": null, "caption_snippet": "BEST AI TOOLS TIER LIST (2026)", "metric_source": "instagram embed/captioned (logged out); followers rounded from embed header", "collected": "2026-10-29T19:00:20.106Z", "small_account_breakout": false }, { "url": "https://www.instagram.com/reel/DeKRMGZOxuw/", "creator": "Marek (Carlos Pepe's Blainville)", "handle": "24_7marek", "followers": 9000, "followers_display": "9K", "likes": 484, "comments": 9, "views": 35900, "reactions": null, "date": "2026-10-06", "duration": null, "caption_snippet": "Tier list des excuses pour pas rentrer travailler, partie 2 😂 Y'en a qui sont direct F, d'autres qui passent mieux que tu penses. Certaines ", "metric_source": "instagram embed/captioned (logged out); followers rounded from embed header", "collected": "2026-10-29T19:04:13.035Z", "small_account_breakout": false, "views_source": "instagram Reels tab tile play count (logged in, Composio browser tool)", "views_collected": "2026-10-29T21:03:33.938Z", "views_baseline": { "median_views_other_reels_within_45_days": 20300, "n": 35 } } ], "notes": "Still performs in May-Oct 2026: verified Jul 20 (zestro 16.1K likes, a breakout), Aug 11 (Sabri Suby 4.1K, marketing-channel tier list), Sep 28 (Tyler McBroom 27K on 1M followers), Oct 6 (small restaurant account 484 likes on 9K). Dan Martell's 196K-like AI tools tier list is 29 Apr 2026, just before the window. Hit-or-miss even for big accounts: a DDG snippet (unverified) shows McBroom's next tier list DeQBi2nFTHV (8 Oct) at 27 likes. The zestro breakout is a static ranked graphic posted as a reel with audio, not a talking head. Lead jeremycsuh DbFbGDTBo1N (Nolan tier list, 27K likes per DDG snippet) returned 'post may have been removed' in the embed and was not used; lead tennyhainsworth__ DduC-8JPdqP is real but small (43 likes on 215 followers), so not used." }, { "platform": "instagram", "format": "Blind ranking (rank 1-N as revealed, no moving)", "slug": "blind-ranking", "one_liner": "Empty 1-5 list on screen → items revealed one at a time and the person must lock each into a slot without knowing what comes next → the last reveal forces a painful choice ('I already used my #1!').", "why_it_works": "The no-take-backs rule creates suspense on every reveal and a near-guaranteed regret moment at the end; viewers rank along in their heads and post their own list in the comments.", "length_style_production": "30-75s; numbered 1-5 overlay on a street interview, a guest/celebrity, or the creator alone; works as a street vox pop or a studio duo; low to medium production.", "b2b_adaptation": "'Blind ranking growth channels with a CMO': reveal SEO, paid social, events, partnerships, product-led growth one at a time and have a guest CMO lock each into 1-5; post a series with different guests and let commenters argue the order.", "trend_sources": [], "examples": [ { "url": "https://www.instagram.com/reel/Dc0yFOstzfy/", "creator": "Boundary Bouncer", "handle": "boundarybouncer", "followers": 12000, "followers_display": "12K", "likes": 118972, "comments": 862, "views": null, "reactions": null, "date": "2026-09-03", "duration": null, "caption_snippet": "Blind rank trio", "metric_source": "instagram embed/captioned (logged out); followers rounded from embed header", "collected": "2026-10-29T19:05:34.628Z", "small_account_breakout": true, "breakout_evidence": "118,972 likes and 862 comments on an account with ~12K followers (about 10x its follower count). Street vox pop: 'RANK ICONIC COMMENTARY 1-5' overlay with a mic (embed screenshot)." }, { "url": "https://www.instagram.com/reel/DYeTKklA2eG/", "creator": "ScoutOP", "handle": "scoutop", "followers": 6000000, "followers_display": "6M", "likes": 118460, "comments": 1400, "views": null, "reactions": null, "date": "2026-05-18", "duration": null, "caption_snippet": "Blind ranking with @kevinpietersen we got the man himself to do blind ranking! . . . . #scoutop #kevinpietersen #theswitch #cricket", "metric_source": "instagram embed/captioned (logged out); followers rounded from embed header", "collected": "2026-10-29T19:05:27.747Z", "small_account_breakout": false }, { "url": "https://www.instagram.com/reel/DdNBCQcyTI6/", "creator": "Cast Party D&D", "handle": "castpartydnd", "followers": 41000, "followers_display": "41K", "likes": 7418, "comments": 93, "views": null, "reactions": null, "date": "2026-09-12", "duration": null, "caption_snippet": "D&D Blind Rank: Campaign Openers!", "metric_source": "instagram embed/captioned (logged out); followers rounded from embed header", "collected": "2026-10-29T19:05:51.848Z", "small_account_breakout": false }, { "url": "https://www.instagram.com/reel/DdT6aqjoqZW/", "creator": "Roopesh Talks", "handle": "roopeshtalks", "followers": 2000, "followers_display": "2K", "likes": 1462, "comments": 19, "views": null, "reactions": null, "date": "2026-09-15", "duration": null, "caption_snippet": "Blind Ranking | Feel-Good Movies 💙 What's your No. 1 pick? Let me know in the comments! #blindranking #blindrank #feelgood #movies #pursuito", "metric_source": "instagram embed/captioned (logged out); followers rounded from embed header", "collected": "2026-10-29T19:05:42.802Z", "small_account_breakout": true, "breakout_evidence": "1,462 likes on ~2K followers (likes = ~73% of followers), well above the usual 1-5% like rate for a feed." } ], "notes": "Strong and current: verified posts from May 18, Sep 3, Sep 12 and Sep 15 2026 across cricket, D&D and movies. DDG snippets also show Chiefs (Oct 8, 6.6K), DAZN (Sep 21), theoffsidegirl (Aug 21, 2.6K) and a dozen small sports pages using it in Oct 2026 (not verified). Comparison posts for the breakout were not loaded (embed budget); the evidence is likes vs follower count." }, { "platform": "instagram", "format": "Cheap vs expensive side-by-side test", "slug": "cheap-vs-expensive", "one_liner": "'$14 vs expensive [thing]' title → try or show the cheap one, then the pricey one, side by side → verdict on whether the price gap is worth it.", "why_it_works": "Price gap is an instant curiosity gap, and viewers stay for the verdict ('is the expensive one actually better?'); people comment their own pick and save it as buying advice.", "length_style_production": "30-90s; split screen or back-to-back cuts with price text overlays, taste/test reactions; talking head plus B-roll; low to medium production.", "b2b_adaptation": "'$50 logo vs $5,000 brand identity' or 'free CRM vs $150/seat CRM: same task, side by side', ending with when the expensive option pays off (manash.marketing already does 'cheap vs expensive branding').", "trend_sources": [], "examples": [ { "url": "https://www.instagram.com/reel/Da37xHdprlv/", "creator": "Blatant Reviews (2nd account)", "handle": "blatantreviews2", "followers": 4000, "followers_display": "4K", "likes": 51261, "comments": 46, "views": 1000000, "reactions": null, "date": "2026-07-17", "duration": null, "caption_snippet": "$14 cheap vs expensive Chinese food", "metric_source": "instagram embed/captioned (logged out); followers rounded from embed header", "collected": "2026-10-29T19:08:42.680Z", "small_account_breakout": true, "breakout_evidence": "51,261 likes vs ~4K followers on this second account (about 12x its follower count). The creator's main account blatantreviewz shows 265-966 likes on its Oct 2026 cheap-vs-expensive reels in DDG snippets (unverified).", "views_source": "instagram Reels tab tile play count (logged in, Composio browser tool)", "views_collected": "2026-10-29T21:46:18.788Z", "views_baseline": { "median_views_other_reels_within_45_days": 7822, "n": 111 } }, { "url": "https://www.instagram.com/reel/Dd9BzgOyxzM/", "creator": "Arjun (mparjun13)", "handle": "mparjun13", "followers": 464000, "followers_display": "464K", "likes": 66462, "comments": 538, "views": null, "reactions": null, "date": "2026-10-01", "duration": null, "caption_snippet": "Cheap vs expensive haircut", "metric_source": "instagram embed/captioned (logged out); followers rounded from embed header", "collected": "2026-10-29T19:08:36.000Z", "small_account_breakout": false }, { "url": "https://www.instagram.com/reel/DYFUKEktrnT/", "creator": "Nick DiGiovanni", "handle": "nick.digiovanni", "followers": 5000000, "followers_display": "5M", "likes": 29226, "comments": 172, "views": null, "reactions": null, "date": "2026-05-08", "duration": null, "caption_snippet": "Cheap vs Expensive Pizza", "metric_source": "instagram embed/captioned (logged out); followers rounded from embed header", "collected": "2026-10-29T19:08:28.195Z", "small_account_breakout": false }, { "url": "https://www.instagram.com/reel/DY7HJXZSurZ/", "creator": "The Gyaan Sutra", "handle": "thegyaansutraa", "followers": 707000, "followers_display": "707K", "likes": 4827, "comments": 410, "views": null, "reactions": null, "date": "2026-05-29", "duration": null, "caption_snippet": "Cheap vs expensive mic testing [content creation, mic testing, cheap vs expensive]", "metric_source": "instagram embed/captioned (logged out); followers rounded from embed header", "collected": "2026-10-29T19:08:50.205Z", "small_account_breakout": false }, { "url": "https://www.instagram.com/reel/Dd-7-9Nh94t/", "creator": "Manash (marketing)", "handle": "manash.marketing", "followers": 87000, "followers_display": "87K", "likes": 255, "comments": 94, "views": null, "reactions": null, "date": "2026-10-02", "duration": null, "caption_snippet": "Cheap vs expensive branding", "metric_source": "instagram embed/captioned (logged out); followers rounded from embed header", "collected": "2026-10-29T19:08:58.007Z", "small_account_breakout": false } ], "notes": "One of the most used formats in DDG results for May-Oct 2026 (food, haircuts, gyms, subwoofers, mics, branding). Verified posts span May 8 to Oct 2 2026. mparjun13 and arjun13mp both posted 'Cheap vs expensive haircut' on Oct 1 (possibly the same creator on two accounts); only mparjun13 is used. The '$1 vs $X' MrBeast-style variant is mostly reposts by fan pages and was not used." }, { "platform": "instagram", "format": "Street interview / asking strangers one question", "slug": "street-interview", "one_liner": "Mic in hand, 'Day N of asking people about their job' / 'asking strangers X' → quick cuts of strangers answering one repeatable question → payoff is the surprising answer (a salary, a talent, a reaction).", "why_it_works": "Real people and unscripted answers keep curiosity high for each next person; the numbered-series ('Day 380') makes it a habit, and surprising answers get shared and debated in comments.", "length_style_production": "20-90s; handheld vertical, lav or handheld mic, burned-in captions, street or campus location; low production but needs time on location.", "b2b_adaptation": "At a trade show or conference, ask attendees one question per series ('What tool would you cancel first?', 'Guess what this software costs'); brands like Sudathi already run 'guess the price' with strangers.", "trend_sources": [], "examples": [ { "url": "https://www.instagram.com/reel/DbvFuDxOD5t/", "creator": "Sheffu Boost", "handle": "sheffuboost", "followers": 991, "followers_display": "991", "likes": 12158, "comments": 404, "views": 219000, "reactions": null, "date": "2026-08-07", "duration": null, "caption_snippet": "Asking Strangers Funny Questions on the Street | Street Interview #StreetInterview, #FunnyQuestions, #SheffuBoost, #FunnyStreetInterview, #P", "metric_source": "instagram embed/captioned (logged out); followers rounded from embed header", "collected": "2026-10-29T19:07:56.633Z", "small_account_breakout": true, "breakout_evidence": "12,158 likes and 404 comments vs ~991 followers (about 12x its follower count). Same series later: Dei58beO8cB (2026-10-16) 139 likes / 10 comments, embed collected 2026-10-29T19:08Z; DDG snippet (unverified) shows its Oct 24 episode at 42 likes.", "views_source": "instagram Reels tab tile play count (logged in, Composio browser tool)", "views_collected": "2026-10-29T21:47:01.663Z", "views_baseline": { "median_views_other_reels_within_45_days": 47703, "n": 2 } }, { "url": "https://www.instagram.com/reel/Db3RUzXiyQv/", "creator": "Honest Bowl", "handle": "honest.bowl", "followers": 71000, "followers_display": "71K", "likes": 50078, "comments": 199, "views": null, "reactions": null, "date": "2026-08-10", "duration": null, "caption_snippet": "Day 380 asking people about their job #dubai #interview #streetinterview #uae", "metric_source": "instagram embed/captioned (logged out); followers rounded from embed header", "collected": "2026-10-29T19:07:05.166Z", "small_account_breakout": false }, { "url": "https://www.instagram.com/reel/DZTkDq2J5kv/", "creator": "Gremlin Raps", "handle": "gremlinraps", "followers": 258000, "followers_display": "258K", "likes": 14449, "comments": 1042, "views": null, "reactions": null, "date": "2026-06-08", "duration": null, "caption_snippet": "Asking strangers if they rap… You won’t BELIEVE how well he did 🤯🔥!! Should he hop on remix?! #viral #rap #freestyle", "metric_source": "instagram embed/captioned (logged out); followers rounded from embed header", "collected": "2026-10-29T19:07:18.260Z", "small_account_breakout": false }, { "url": "https://www.instagram.com/reel/DcUANkIz1T2/", "creator": "Daily Rejection", "handle": "dailyrejection", "followers": 1000000, "followers_display": "1M", "likes": 40254, "comments": 143, "views": null, "reactions": null, "date": "2026-08-21", "duration": null, "caption_snippet": "Asking Strangers To Roll Down A Hill With Me #askingstrangers #rejectiontherapy #stranger #rejection", "metric_source": "instagram embed/captioned (logged out); followers rounded from embed header", "collected": "2026-10-29T19:07:24.320Z", "small_account_breakout": false }, { "url": "https://www.instagram.com/reel/DYxEeFNt86Y/", "creator": "Sudathi (brand)", "handle": "sudathi.official", "followers": 735000, "followers_display": "735K", "likes": null, "comments": 12, "views": null, "reactions": null, "date": "2026-05-25", "duration": null, "caption_snippet": "We asked strangers to “Guess The Price” of @imouniroy saree and the reaction says it all 👀 At Sudathi, we are redefining what affordable sar", "metric_source": "instagram embed/captioned (logged out); followers rounded from embed header", "collected": "2026-10-29T19:08:11.210Z", "small_account_breakout": false } ], "notes": "Current and strong. Honest Bowl's 'Day 380 asking people about their job' (Aug 10, 50K likes) is a series where DDG snippets (unverified) show other days at 87-3,462 likes, so one episode spiked. Daily Rejection asks strangers to do something (rejection-therapy variant) rather than answer a question. Sudathi is a brand ('guess the price' of a saree) and hides like counts, so only comments (12) are available. Many high-like 'street interview' reels in DDG are reposts by meme/news pages, not original creators; those were skipped. Lead alanacho DZSiOeECk1X (62K likes per snippet) failed to load in the embed." }, { "platform": "instagram", "format": "\"My reaction to ___\" (escalating number ladder)", "slug": "my-reaction-to", "one_liner": "Title text \"My reaction to how much ___ you [spend / use / earn / ran]\" → a number on screen climbs ($30 → $300 → $3,000; 1.5g → 5g; 18.0s → 10.5s) while your face and gestures react more and more with no words → the last number gets the big reaction, then \"drop yours below\".", "why_it_works": "Viewers watch to see where their own number falls and how you react to it. That built-in 'where am I on this scale' question gets comments ('mine is 4g', 'I'm at $200 😭'), and people share it with friends who sit at the extreme end. It is very cheap to film and to turn into a series by swapping the metric.", "length_style_production": "7–20 s; one static talking-head shot (no speech, or a couple of words) with a title overlay and a number sticker that changes on cuts; original or trending audio; phone on a tripod, minimal editing. Works in any niche that has a number people know about themselves.", "b2b_adaptation": "\"My reaction to how many tools are in your marketing stack: 3… 8… 15… 27\" or \"…how long your sales cycle is: 14 days → 9 months\" with the founder reacting. Then a follow-up reel that fixes the worst number. The comments tell you the audience's real numbers.", "trend_sources": [ { "name": "Later — Instagram Reels Trends", "url": "https://later.com/blog/instagram-reels-trends/", "note": "Oct 23, 2026 entry 'My Reaction': 'Your face is the ranking system. Pick something from your niche, then give your honest opinion using only facial expressions.' (fetched 2026-10-29)" }, { "name": "NewEngen — Instagram Trends (Oct 2026)", "url": "https://newengen.com/insights/instagram-trends/", "note": "Page last updated Oct 1, 2026: 'My Reaction To ___': 'Start flat at $10, then get louder with every jump up to $2,000.' Escalating-numbers format (fetched 2026-10-29)" }, { "name": "itsrachellholt (creator trend explainer)", "url": "https://www.instagram.com/reel/Dd9cBRSJnwg/", "note": "Oct 1, 2026 reel: 'New trend alert 🚨 \"My reaction to.../Reacting to…\" Comment your niche below' (DDG snippet only, not loaded)" } ], "examples": [ { "url": "https://www.instagram.com/reel/Dd8km0QzZgr/", "creator": "Xundays Matcha (matcha brand)", "handle": "xundaysmatcha", "followers": 2000, "followers_display": "2K", "likes": 20228, "comments": 111, "views": 352000, "reactions": null, "date": "2026-10-01", "duration": null, "caption_snippet": "Me reacting to how much matcha you put in your drinks", "metric_source": "instagram embed/captioned (logged out)", "collected": "2026-10-29T19:15:24.731Z", "small_account_breakout": true, "breakout_evidence": "20,228 likes / 111 comments on a ~2K-follower brand account (embed collected 2026-10-29), i.e. about 10x its whole follower count. A small product brand reached far beyond its audience with this one reel.", "format_check": "The embed frame shows the overlay 'POV: I react to how much grams of matcha you use' with a '1.5g' number sticker, the founder pulling a face, and the product tin on the table. is_video=true.", "views_source": "instagram Reels tab tile play count (logged in, Composio browser tool)", "views_collected": "2026-10-29T20:56:24.468Z", "views_baseline": { "median_views_other_reels_within_45_days": 5165, "n": 12 } }, { "url": "https://www.instagram.com/reel/DeMl2qxvl90/", "creator": "Finn (finnontrack)", "handle": "finnontrack", "followers": 11000, "followers_display": "11K", "likes": 6711, "comments": 81, "views": 161000, "reactions": null, "date": "2026-10-07", "duration": null, "caption_snippet": "POV my reaction to your 100m dash PR #trackandfield #sprinting", "metric_source": "instagram embed/captioned (logged out)", "collected": "2026-10-29T19:15:17.387Z", "small_account_breakout": true, "breakout_evidence": "Ran the format as a series: the 100m version got 6,711 likes / 81 comments on ~11K followers, against his own repeats of the same format, 400m (DefGnT3xk6g, Oct 14) 1,721 likes / 20 comments and pole vault (De3LC11N0xt, Oct 24) 303 likes (all embeds collected 2026-10-29). The most widely known metric (100m time) won by 4–20x.", "format_check": "The embed frame shows 'POV my reaction to your 100m dash PR:' with an '18.0' time sticker and his reaction face. is_video=true.", "views_source": "instagram Reels tab tile play count (logged in, Composio browser tool)", "views_collected": "2026-10-29T21:47:29.830Z", "views_baseline": { "median_views_other_reels_within_45_days": 27500, "n": 22 } }, { "url": "https://www.instagram.com/reel/Dd6La16gHdM/", "creator": "Dan Martell", "handle": "danmartell", "followers": 3000000, "followers_display": "3M", "likes": 10344, "comments": 268, "views": 1500000, "reactions": null, "date": "2026-09-30", "duration": null, "caption_snippet": "My reaction to how much you're spending on AI per month", "metric_source": "instagram embed/captioned (logged out)", "collected": "2026-10-29T19:14:00.142Z", "small_account_breakout": false, "format_check": "The embed frame shows the overlay 'my reaction to how much people spend on AI' with a '$30' sticker; business/creator-economy use. is_video=true. A big account (3M), included as the B2B-adjacent reference, not a breakout.", "views_source": "instagram Reels tab tile play count (logged in, Composio browser tool)", "views_collected": "2026-10-29T21:02:57.035Z", "views_baseline": { "median_views_other_reels_within_45_days": 99950, "n": 108 } }, { "url": "https://www.instagram.com/reel/Dddj3RVKD7F/", "creator": "Vasu (kuch_bhi_vasu)", "handle": "kuch_bhi_vasu", "followers": 11000, "followers_display": "11K", "likes": 2259, "comments": 11, "views": null, "reactions": null, "date": "2026-09-19", "duration": null, "caption_snippet": "My reaction to how much increment my coworker got #desicomedy #relatable #corporateindia #salarymemes #corporatelife", "metric_source": "instagram embed/captioned (logged out)", "collected": "2026-10-29T19:14:21.433Z", "small_account_breakout": false, "format_check": "The embed frame shows 'My reaction to how much increment my coworker got' with a '1%' sticker; corporate humour. is_video=true. 2,259 likes on ~11K followers; his other reels range 49–48K likes (DDG snippets), so this is not a clear breakout." } ], "notes": "A strong, current format (most examples Sep 30–Oct 24, 2026). It shows up under three phrasings: 'My reaction to…', 'Me reacting to…' and 'POV: I react to…'. Two other verified uses were left out because they are not brand-safe: alexxjaa__ (DekpDvDAXkx, 1,953 likes, cannabis) and emmablissss (DefgbVktyfl, 290 likes, innuendo). Bigger DDG leads not loaded: strykerhq 'My Reaction To Your Platinum Trophy' (snippet 26K likes, Sep 5) and _smmae_ 'salary it would take to go back to corporate' (snippet 323)." }, { "platform": "instagram", "format": "\"Reasons to follow or unfollow me\"", "slug": "reasons-to-follow-or-unfollow-me", "one_liner": "Title card \"Reasons to follow (or unfollow) me\" → a fast list of specific, mildly polarizing habits, opinions and quirks as text over b-roll or a talking head → \"if that's you, follow / if not, bye\".", "why_it_works": "Telling people they might want to unfollow is a pattern break that makes them look for the line they disagree with, so they stay through the list. The polarizing items get comment arguments (\"#4 is wrong\") and 'this is so me' shares, and the clear self-selection turns the people who agree into followers.", "length_style_production": "8–30 s; list-style text overlay (one reason per beat, or a full block of text) over a selfie/talking-head clip, car clip or podcast-set footage, often on a trending song; phone-shot or reused podcast footage; low production.", "b2b_adaptation": "A B2B brand or founder posts \"Reasons to unfollow us: we think most dashboards are useless, we'll never gate a template behind a form, we post about pipeline hygiene on Fridays…\" Each line states a point of view the right buyers agree with and others don't.", "trend_sources": [ { "name": "SocialBee — Latest Instagram Trends", "url": "https://socialbee.com/blog/latest-instagram-trends/", "note": "Aug 26, 2026 entry 'Reasons to follow or unfollow Me': 'Determine exact habits, beliefs, preferences, and possibly controversial opinions viewers should anticipate before following.' Example @dianacreates_xo (fetched 2026-10-29)" } ], "examples": [ { "url": "https://www.instagram.com/reel/DcwmVYjP7bq/", "creator": "Ceci Washington", "handle": "itsceciwashington", "followers": 87000, "followers_display": "87K", "likes": 21900, "comments": 404, "views": 1100000, "reactions": null, "date": "2026-09-01", "duration": null, "caption_snippet": "Reasons to follow or unfollow. Either way we’re building something big here! A movement of people who say it anyways!", "metric_source": "instagram embed/captioned (logged out)", "collected": "2026-10-29T19:08:41.338Z", "small_account_breakout": true, "breakout_evidence": "21,900 likes / 404 comments vs her other reels at 73 likes / 6 comments (DddPVgnuH_K, 2026-09-19) and 52 likes (Dd-gVzfuW2u, 2026-10-02) (embeds collected 2026-10-29), so about 300x her usual likes. The embed now shows 87K followers, which probably includes followers gained from this run. DDG snippets show most of her other Jul–Oct reels at 1–72 likes; one other reel (DdZZcwCzE-B, Sep 17, snippet 21K likes) also went big, so her account was surging in Sept (snippet only, not verified).", "format_check": "The embed frame shows 'Reasons To Unfollow Me…' followed by a block of one-line beliefs over a selfie clip. Caption: 'Reasons to follow or unfollow. Either way we're building something big here!' Licensed audio (play button, 'Watch on Instagram'), so is_video=false in the json is an artifact. BRAND-SAFETY: the listed 'reasons' are conspiracy claims; use it only as proof of the format's reach, not as a creative reference.", "views_source": "instagram Reels tab tile play count (logged in, Composio browser tool)", "views_collected": "2026-10-29T21:50:25.605Z", "views_baseline": { "median_views_other_reels_within_45_days": 1359, "n": 141 } }, { "url": "https://www.instagram.com/reel/DbBi0aCh4Hg/", "creator": "Andre (andreintheword)", "handle": "andreintheword", "followers": 2000, "followers_display": "2K", "likes": 741, "comments": 26, "views": null, "reactions": null, "date": "2026-07-20", "duration": null, "caption_snippet": "Reasons to unfollow me.", "metric_source": "instagram embed/captioned (logged out)", "collected": "2026-10-29T19:08:56.599Z", "small_account_breakout": false, "format_check": "Talking head with the overlay 'Incase you needed a reason to unfollow me:'; caption 'Reasons to unfollow me.' is_video=true. 741 likes on a ~2K-follower account (likes ≈ 37% of followers), but DDG snippets show his other reels at 197–972 likes, so this is in line with his norm, not a breakout." }, { "url": "https://www.instagram.com/reel/DdfCDt6KDY7/", "creator": "Similarly Different (podcast)", "handle": "similarlydifferentpod", "followers": 5000, "followers_display": "5K", "likes": 844, "comments": 40, "views": null, "reactions": null, "date": "2026-09-19", "duration": null, "caption_snippet": "Reasons to follow me? Reasons to unfollow me? Honestly… you’ll have to listen and decide for yourself 🤭 4 seasons of conversations that feel", "metric_source": "instagram embed/captioned (logged out)", "collected": "2026-10-29T19:09:04.297Z", "small_account_breakout": false, "format_check": "Podcast-set clip with the title card 'REASONS TO FOLLOW OR UNFOLLOW ME'; caption ends on the podcast CTA. Licensed audio (is_video=false artifact); /reel/. This shows a brand/podcast using the format." }, { "url": "https://www.instagram.com/reel/DfA84hoSYYI/", "creator": "Cierra Schmitt", "handle": "cierra.schmitt", "followers": 37000, "followers_display": "37K", "likes": 1302, "comments": 64, "views": null, "reactions": null, "date": "2026-10-27", "duration": null, "caption_snippet": "Reasons to follow or unfollow me 🫶🏼", "metric_source": "instagram embed/captioned (logged out)", "collected": "2026-10-29T19:08:48.972Z", "small_account_breakout": false, "format_check": "Caption 'Reasons to follow or unfollow me 🫶🏼'; posted Oct 27, 2026, so the format is still live. Licensed audio (is_video=false artifact); /reel/." }, { "url": "https://www.instagram.com/reel/DZY3wovRw-I/", "creator": "Auntie Em (menopause reset coach)", "handle": "auntieem.reset", "followers": 108000, "followers_display": "108K", "likes": 1095, "comments": 52, "views": null, "reactions": null, "date": "2026-06-10", "duration": null, "caption_snippet": "Top five reasons to Unfollow me…#losebellyfat #menopausetips #fiberfirst #menopauseweightloss #gentlereset", "metric_source": "instagram embed/captioned (logged out)", "collected": "2026-10-29T19:10:05.823Z", "small_account_breakout": false, "format_check": "Caption 'Top five reasons to Unfollow me…' from a menopause/weight-loss coach (niche-expert use). is_video=true. 1,095 likes on 108K followers is weak; included as a 5th creator." } ], "notes": "Many creators use it (DDG returned 40+ distinct Jun–Oct 2026 uses across coaches, podcasters, faith, fitness and UGC creators). Spelling varies: 'reasons to follow me', 'reasons to unfollow me', 'reasons to follow or unfollow me'. I also loaded helenstylingmy50s (DbDdeCpN-4t, 388 likes on 129K) and auntieem.reset; both big accounts did poorly, so the format does not reliably beat a large account's baseline. Its upside is for small accounts with a sharp point of view. The breakout example's content is not brand-safe (see format_check)." }, { "platform": "instagram", "format": "\"The process vs the product\"", "slug": "the-process-vs-the-product", "one_liner": "Caption or overlay \"The process vs the product\" → a quick montage of the messy, unglamorous making (raw materials, dust, tools, failed attempts, mess on the floor) → a hard cut to the clean finished product or space as the payoff.", "why_it_works": "The reveal is a payoff viewers wait for, so watch time and rewatches are high. Showing the real labour makes the product look worth its price, and craft or renovation fans save and share it. The before/after gap also starts 'how long did this take?' comments.", "length_style_production": "8–30 s; a montage of handheld BTS clips cut to the beat of a trending or original audio, with the finished-product shot at the end (sometimes the reverse order); text overlay or caption only, no voiceover; phone-shot, light editing. Used heavily by makers, small product brands, renovators and artists.", "b2b_adaptation": "For a SaaS or agency: 'The process vs the product' with screen-recorded chaos (whiteboard sketches, Figma iterations, Slack threads at 2am, a red CI run) cutting to the polished feature launch or client deliverable. It sells the craft behind the price.", "trend_sources": [ { "name": "SocialBee — Latest Instagram Trends", "url": "https://socialbee.com/blog/latest-instagram-trends/", "note": "Oct 29, 2026 entry 'The process vs. the product': 'Behind-the-scenes clips of work, followed by a reveal of the finished product, showing everything from messy workspaces...' Example @operosestore (fetched 2026-10-29)" }, { "name": "Later — Instagram Reels Trends", "url": "https://later.com/blog/instagram-reels-trends/", "note": "Sep 18, 2026 entry 'The Process': 'Ever wonder what actually goes into the thing you're paying for? This is the reveal. Creators walk through the tools...' (fetched 2026-10-29)" } ], "examples": [ { "url": "https://www.instagram.com/reel/DcktQtoSmOc/", "creator": "Kahele Designs (lauhala weaving)", "handle": "kahele.designs", "followers": 409, "followers_display": "409", "likes": 2874, "comments": 18, "views": 25900, "reactions": null, "date": "2026-08-28", "duration": null, "caption_snippet": "Process VS product ✨ Here is a glimpse of process VS product with ulana lauhala!🤍✨ #lauhalaweaving #fyp #hawaii #lauhala", "metric_source": "instagram embed/captioned (logged out)", "collected": "2026-10-29T19:16:28.550Z", "small_account_breakout": true, "breakout_evidence": "2,874 likes on a 409-follower account with 42 posts (embed collected 2026-10-29), i.e. about 7x its whole follower count. The DDG snippet (indexed earlier, under the old handle kahelekinetingz) showed 1,806 likes, so it is still growing. No comparison posts were loaded; the follower ratio alone shows it reached far past the account's audience.", "format_check": "Caption 'Process VS product ✨ Here is a glimpse of process VS product with ulana lauhala!' The opening frame is the raw pandanus (hala) tree, i.e. the process starts from the raw material. Licensed audio (play button, 'Watch on Instagram'), so is_video=false is an artifact; /reel/ URL.", "views_source": "instagram Reels tab tile play count (logged in, Composio browser tool)", "views_collected": "2026-10-29T21:50:38.720Z", "views_baseline": { "median_views_other_reels_within_45_days": 2065, "n": 4 } }, { "url": "https://www.instagram.com/reel/Dds4eG1OLEA/", "creator": "The Plum Tree Reno", "handle": "theplumtreereno", "followers": 6000, "followers_display": "6K", "likes": 720, "comments": 144, "views": null, "reactions": null, "date": "2026-09-25", "duration": null, "caption_snippet": "The process vs the product, my dream kitchen🤩🤭🤍✨ #homerenovation #homereno #diy #kitchen #kitchensofinstagram", "metric_source": "instagram embed/captioned (logged out)", "collected": "2026-10-29T19:16:21.687Z", "small_account_breakout": false, "format_check": "Caption 'The process vs the product, my dream kitchen' (DIY kitchen renovation). is_video=true. 720 likes / 144 comments on ~6K followers; the comment count is high for the size." }, { "url": "https://www.instagram.com/reel/DewQndwztZV/", "creator": "STRIDES MNLA (footwear brand)", "handle": "stridesmnla", "followers": 20000, "followers_display": "20K", "likes": 1939, "comments": null, "views": null, "reactions": null, "date": "2026-10-21", "duration": null, "caption_snippet": "THE PROCESS vs THE PRODUCT 🔨 Every detail has its place. 🍩 STRIDES “Bean” Slides. NOW AVAILABLE AT 🌐STRIDESMNLA.COM🌐 #stridesmnla #marikinam", "metric_source": "instagram embed/captioned (logged out)", "collected": "2026-10-29T19:16:45.903Z", "small_account_breakout": false, "format_check": "Caption 'THE PROCESS vs THE PRODUCT 🔨 Every detail has its place. STRIDES \"Bean\" Slides. NOW AVAILABLE' — a product brand using it for a launch. is_video=true. 1,939 likes on ~20K followers." }, { "url": "https://www.instagram.com/reel/DecwwhlAqZP/", "creator": "Emilia Rose Cooke", "handle": "emiliarosecooke", "followers": 97000, "followers_display": "97K", "likes": 25309, "comments": 46, "views": null, "reactions": null, "date": "2026-10-13", "duration": null, "caption_snippet": "The process vs the results <3", "metric_source": "instagram embed/captioned (logged out)", "collected": "2026-10-29T19:16:36.851Z", "small_account_breakout": false, "format_check": "'The process vs the results' variant: the opening frame shows her on a ladder with a helper in a cluttered dressing room mid-install, before the reveal. is_video=true. 25,309 likes on ~97K followers." } ], "notes": "Many creators use it (DDG returned 20+ distinct Aug–Oct 2026 uses: renovators, a kitchenware factory, an ice-cream shop, streetwear, artists, a reseller). Phrasing varies: 'The process vs the product', 'Process vs product', 'The process vs the results'. I could not watch the full videos logged out, so I checked the structure from the caption plus the first frame. Formats that overlap with it (before/after, lens-wipe transitions) are not counted here." }, { "platform": "instagram", "format": "Timestamped vlog (a day told clip-by-clip with timestamps)", "slug": "vlog-timestamps", "one_liner": "Open on the first clip stamped '6:42 AM' → 10–25 short clips through the day, each with its own time stamp (coffee, commute, desk, meeting, gym, dinner), no voiceover and only ASMR or trending audio → it ends on the last stamp (bedtime, or the event's finish) and sometimes a one-line recap.", "why_it_works": "The running clock gives a quiet day a story and a sense of progress, so viewers keep watching to see 'what happens at 3 PM'. The quick cuts and ambient sound make it rewatchable, and it reads as relatable and real, so people save it as routine inspiration. The comments ask about the products, the job and the schedule.", "length_style_production": "15–60 s; a phone-shot montage of 1–3 s clips, a small timestamp text overlay on each, no talking (ASMR sounds or a soft trending track), sometimes swipe/hand-cover transitions between clips; low production, edited in CapCut or IG. Variants: morning routine, 'my 8-5', a travel day, a race day, an event done 'in 24 hours'.", "b2b_adaptation": "'Launch day with timestamps': 7:58 AM final QA → 9:00 AM ship → 9:14 first signup → 11:30 a bug → 4:00 PM customer call → 11:47 PM dashboard screenshot. Or a 'day in the life of our support lead' timestamp vlog for an employer-brand series.", "trend_sources": [ { "name": "Later — Instagram Reels Trends", "url": "https://later.com/blog/instagram-reels-trends/", "note": "Oct 23, 2026 entry 'Vlog Timestamps': 'Your whole day, one swipe-right transition at a time. Each clip gets a timestamp, from the morning routine and breakfast...' (fetched 2026-10-29)" } ], "examples": [ { "url": "https://www.instagram.com/reel/Ddh1iGhygPm/", "creator": "ECS Fine Arts (school performing-arts dept.)", "handle": "ecsfinearts", "followers": 2000, "followers_display": "2K", "likes": 120528, "comments": 328, "views": 865000, "reactions": null, "date": "2026-09-21", "duration": null, "caption_snippet": "24 HOUR MUSICAL with timestamps 🤪! The craziest, fastest, most fun 24 hours! Ask the cast, crew, and directing team questions in the comment", "metric_source": "instagram embed/captioned (logged out)", "collected": "2026-10-29T19:17:50.648Z", "small_account_breakout": true, "breakout_evidence": "120,528 likes / 328 comments on a ~2K-follower account (embed collected 2026-10-29), i.e. about 60x its follower count. Caveat: it is a Collab post with @ecseagles (the school's main account, follower count not loaded), so part of the reach came through the co-author.", "format_check": "Caption '24 HOUR MUSICAL with timestamps 🤪! The craziest, fastest, most fun 24 hours!' The opening frame is a cold-open hook ('DIRECTOR: \"SHOULD WE DO A MUSICAL IN 24 HOURS\"') before the timestamped clips. Licensed audio (play button), so is_video=false is an artifact; /reel/. This is the event version of the format: a fixed time window told clip-by-clip.", "views_source": "instagram Reels tab tile play count (logged in, Composio browser tool)", "views_collected": "2026-10-29T21:50:54.312Z", "views_baseline": { "median_views_other_reels_within_45_days": 16700, "n": 12 } }, { "url": "https://www.instagram.com/reel/DcKLr2YP6LO/", "creator": "Aly (alywybo)", "handle": "alywybo", "followers": 3000, "followers_display": "3K", "likes": 1889, "comments": null, "views": null, "reactions": null, "date": "2026-08-17", "duration": null, "caption_snippet": "timestamped morning routine + grwm before work vlog 🤍Iove having an early start to the day :) Skincare: @thayers @cosrx @glowrecipe @kiehls ", "metric_source": "instagram embed/captioned (logged out)", "collected": "2026-10-29T19:18:05.344Z", "small_account_breakout": false, "format_check": "Caption 'timestamped morning routine + grwm before work vlog' with a product list (skincare/outfit tags). is_video=true. 1,889 likes on ~3K followers (likes ≈ 63% of followers), strong for its size." }, { "url": "https://www.instagram.com/reel/DdUza3lyO8r/", "creator": "Rachel Clarice", "handle": "rachel.clariceee", "followers": 20000, "followers_display": "20K", "likes": 1065, "comments": 15, "views": null, "reactions": null, "date": "2026-09-15", "duration": null, "caption_snippet": "asmr day in my life at my 8-5 with timestamps 🧚🌸🫧 first diml in my temporary office • • • • • #dayinmylife #lifestyle #dailyvlog #corporatel", "metric_source": "instagram embed/captioned (logged out)", "collected": "2026-10-29T19:17:58.127Z", "small_account_breakout": false, "format_check": "The opening overlay 'DAY IN MY LIFE AT MY 8-5'; caption 'asmr day in my life at my 8-5 with timestamps… first diml in my temporary office' — the office-job version. is_video=true. 1,065 likes on ~20K followers. DDG snippet: her Apr 29 version (DXu9U7nEu33) had 3,072 likes, so she repeats it as a series." }, { "url": "https://www.instagram.com/reel/DZnkVnMJ4jv/", "creator": "Annika Stevie", "handle": "annika.stevie", "followers": 91000, "followers_display": "91K", "likes": 4893, "comments": 19, "views": null, "reactions": null, "date": "2026-06-15", "duration": null, "caption_snippet": "Time stamped summer day 🤸‍♀️🌻 • #vlog #timestamped #dayinmylifevlog #dayi̇nmylife #productiveday", "metric_source": "instagram embed/captioned (logged out)", "collected": "2026-10-29T19:18:12.113Z", "small_account_breakout": false, "format_check": "Caption 'Time stamped summer day 🤸‍♀️🌻 #vlog #timestamped #dayinmylifevlog'. Licensed audio (is_video=false artifact); /reel/. 4,893 likes on ~91K followers." } ], "notes": "Very widely used: DDG returned 40+ distinct 2026 uses, including service businesses (nail tech '6 client nail day with timestamps', interior designer, UGC creators, a nanny). 'Timestamp vlogs' existed before 2026 (enjinight 11K in Jul 2025, kezvia Jan 2024), so it is a long-running format that Later flagged as hot again in Oct 2026, not a brand-new trend. I could not watch full videos logged out; the structure comes from captions and opening frames." }, { "platform": "instagram", "format": "Green-screen take (creator over a headline, tweet or post)", "slug": "green-screen-take", "one_liner": "Headline, tweet, chat screenshot or someone's clip fills the background → creator keyed in front gives a fast, opinionated take → ends on a punchline or a question that splits the comments.", "why_it_works": "The background gives instant context while the face gives the opinion, so viewers get news plus a take in under a minute; strong opinions drive comment fights (epistemiccrisis: 13.7K comments) and the series is cheap enough to post daily on whatever is trending.", "length_style_production": "20-90s; phone selfie with the TikTok/CapCut green-screen effect over a screenshot, headline card or video; often a bold caption bar; very low production, speed matters more than polish.", "b2b_adaptation": "Weekly 'hot take on the industry headline': put the week's big product launch, funding round or LinkedIn post behind your founder and give a 30s 'here's what this actually means for marketers' take, ending on a yes/no question.", "trend_sources": [], "examples": [ { "url": "https://www.instagram.com/reel/DefBawCI4a_/", "creator": "xdyaps", "handle": "xdyaps", "followers": 6000, "followers_display": "6K", "likes": 2267, "comments": 56, "views": 41100, "reactions": null, "date": "2026-10-14", "duration": null, "caption_snippet": "olojukokoro station are having a tough 2026 ☹️☹️ #greenscreen #yapper #yapping #playstation #sony", "metric_source": "instagram embed/captioned (logged out); followers rounded from embed header", "collected": "2026-10-29T19:15:16.578Z", "small_account_breakout": true, "breakout_evidence": "2,267 likes on ~6K followers (38% of followers), 3.8-4.7x two of the same creator's other green-screen takes: Dd4XKq7I5to (2026-09-29) 479 likes / 15 comments, embed collected 2026-10-29T19:15Z; DdZNVPdIdpP (2026-09-17) 601 likes / 27 comments, embed collected 2026-10-29T19:14Z (Apple TV launches in Africa). Another one, DdLrLqaINsa (2026-09-12) 1,824 likes / 70 comments, embed collected 2026-10-29T19:15Z, shows the account hits often, so this is a moderate breakout, not a one-off.", "views_source": "instagram Reels tab tile play count (logged in, Composio browser tool)", "views_collected": "2026-10-29T21:53:23.021Z", "views_baseline": { "median_views_other_reels_within_45_days": 5135, "n": 148 } }, { "url": "https://www.instagram.com/reel/DdSPsMFikcA/", "creator": "epistemiccrisis", "handle": "epistemiccrisis", "followers": 1000000, "followers_display": "1M", "likes": 143032, "comments": 13720, "views": null, "reactions": null, "date": "2026-09-14", "duration": null, "caption_snippet": "#greenscreenvideo #greenscreen This video is my opinion 🤓", "metric_source": "instagram embed/captioned (logged out); followers rounded from embed header", "collected": "2026-10-29T19:10:25.714Z", "small_account_breakout": false }, { "url": "https://www.instagram.com/reel/DdUSnbQDAxs/", "creator": "Hear me out on this", "handle": "hear_me_out_on_this", "followers": 384000, "followers_display": "384K", "likes": 24012, "comments": 645, "views": null, "reactions": null, "date": "2026-09-15", "duration": null, "caption_snippet": "#greenscreen 9/15/26: The mayor of Dearborn, Michigan just put out this incredible offer to Macklemore and support of him! This is amazing! ", "metric_source": "instagram embed/captioned (logged out); followers rounded from embed header", "collected": "2026-10-29T19:10:32.125Z", "small_account_breakout": false }, { "url": "https://www.instagram.com/reel/Dd2GYRzsI6m/", "creator": "Kadesh", "handle": "kadeshgram1", "followers": 35000, "followers_display": "35K", "likes": 502, "comments": 61, "views": null, "reactions": null, "date": "2026-09-28", "duration": null, "caption_snippet": "😂😂😂 #greenscreen #talkingstage #funnyvideos😂 #reactionvideo", "metric_source": "instagram embed/captioned (logged out); followers rounded from embed header", "collected": "2026-10-29T19:14:41.896Z", "small_account_breakout": false } ], "notes": "Verified via embed screenshots: xdyaps over news title cards (PlayStation, Apple TV), hear_me_out_on_this over an X post by the Dearborn mayor, kadeshgram1 over a chat screenshot, epistemiccrisis over a TikTok clip. Captions rarely name the format; the #greenscreen tag (auto-added by TikTok's effect) was the search hook, so most examples are TikTok cross-posts. Commentary is often political (epistemiccrisis, hear_me_out_on_this), which a brand would avoid. epistemiccrisis is consistently huge (DDG snippets show 5.4K-86K on other Sep-Oct posts, unverified), so its 143K is a high for a big account, not a small-account breakout. Lead evakirie DcBmm4nuKqx ('Companies have lost it', 95 likes on 84K) loaded without a video element and was not used; savagemomlife1 DeUU1rAuERm and onthatnotetv Dd1QOUGxlrL failed to load." }, { "platform": "instagram", "format": "'Things I'd never do as a [profession]' (insider confessions)", "slug": "insider-never-do", "one_liner": "Hook 'Things I would NEVER do as a [doctor/psychic/marketer]' → 3-5 quick insider rules with a reason each → payoff is the surprising or scary one that makes viewers check their own habits.", "why_it_works": "Borrowed authority plus mild fear: viewers stay to see if they do the thing, then save the list and tag someone who does. The 'part 2' format turns hits into series.", "length_style_production": "20-60s; talking head to camera, often with numbered text overlays or B-roll; sometimes a skit with a family member; low production.", "b2b_adaptation": "'Things I'd never do as a B2B marketer in 2026' from your Head of Growth: e.g. never gate a calculator, never send a 5-step sequence without a reply trigger, never build on one algorithm. One rule per beat, 'part 2' if it lands.", "trend_sources": [], "examples": [ { "url": "https://www.instagram.com/reel/Ddu0v0eTDsy/", "creator": "Truthbyte (psychic)", "handle": "truthbyteale", "followers": 1000, "followers_display": "1K", "likes": 1734, "comments": 92, "views": 62800, "reactions": null, "date": "2026-09-26", "duration": null, "caption_snippet": "Things I would never do as a Psychic: Part 2 #psychics #psychicreadersofinstagram #spiritualmentor #psychicadvisor #psychicdevelopment", "metric_source": "instagram embed/captioned (logged out); followers rounded from embed header", "collected": "2026-10-29T19:06:30.611Z", "small_account_breakout": true, "breakout_evidence": "1,734 likes and 92 comments vs ~1K followers (likes above follower count); it is 'Part 2', so the series was already working. No other truthbyteale posts were loaded (embed budget).", "views_source": "instagram Reels tab tile play count (logged in, Composio browser tool)", "views_collected": "2026-10-29T21:53:35.404Z", "views_baseline": { "median_views_other_reels_within_45_days": 4302, "n": 11 } }, { "url": "https://www.instagram.com/reel/DcPdryVMHGt/", "creator": "Dr. Dan (pediatrician)", "handle": "drdanpediatrician", "followers": 363000, "followers_display": "363K", "likes": 6486, "comments": 176, "views": null, "reactions": null, "date": "2026-08-20", "duration": null, "caption_snippet": "Things I would never do as a doctor. Darcy shares her concerns as well. #doctor #family #medical #health #parents", "metric_source": "instagram embed/captioned (logged out); followers rounded from embed header", "collected": "2026-10-29T19:06:08.905Z", "small_account_breakout": false }, { "url": "https://www.instagram.com/reel/DYmiVsDPWwZ/", "creator": "Dr. Prakash Acharya (dermatologist)", "handle": "drprakashacharya", "followers": 23000, "followers_display": "23K", "likes": 1614, "comments": 16, "views": null, "reactions": null, "date": "2026-05-21", "duration": null, "caption_snippet": "One thing I would never do as a dermatologist in the morning. Facewash, cleanser, skincare tips, healthy skin, skincare mistake", "metric_source": "instagram embed/captioned (logged out); followers rounded from embed header", "collected": "2026-10-29T19:06:24.385Z", "small_account_breakout": false }, { "url": "https://www.instagram.com/reel/DcEfz8xjyKP/", "creator": "Neil Patel", "handle": "neilpatel", "followers": 679000, "followers_display": "679K", "likes": 234, "comments": 8, "views": null, "reactions": null, "date": "2026-08-15", "duration": null, "caption_snippet": "Things I would NEVER do as a marketer in 2026. I would never build my entire visibility strategy around one algorithm. I know the advice you", "metric_source": "instagram embed/captioned (logged out); followers rounded from embed header", "collected": "2026-10-29T19:06:37.441Z", "small_account_breakout": false } ], "notes": "Very widely used May-Oct 2026 (DDG shows dozens of dermatologists, doctors, CPAs, creative directors, realtors). Most posts are modest in absolute terms; the strongest verified is Dr. Dan at 6.5K likes. Neil Patel's B2B version (Aug 15) shows the format fits marketing, but 234 likes on 679K followers is weak, so the hook alone doesn't carry it. Lead dr.z_neurosurgery De-cE4ng1Cq (1.6K likes per DDG snippet, Oct 26) failed to load in the embed and was not used." } ], "linkedin": [ { "platform": "linkedin", "format": "Corporate satire skit (POV office-life comedy)", "slug": "corporate-satire-skit", "one_liner": "'POV: [painfully familiar work moment]' caption → creator plays both boss and employee (or a jaded veteran) in a 30-75s scripted scene → escalating absurdity that ends on a punchline everyone has lived (layoff-by-AI, fake onboarding perks, 'sorry I was on mute').", "why_it_works": "Instant recognition ('this is my company') drives tag-a-coworker comments and reposts; the deadpan escalation holds viewers to the punchline, and current anxieties (AI layoffs, RTO, corporate-speak) make it feel topical.", "length_style_production": "20-80s; selfie/phone-on-tripod scripted sketch, creator plays multiple roles with costume/angle switches or a two-person Zoom-call setup; burned-in captions; low production, office or home-office set.", "b2b_adaptation": "A 45s 'POV: your quarterly board deck is due tomorrow' skit where a frazzled marketer plays both CMO and analyst; the product only appears as the quiet fix in the last beat (or not at all) to keep it native.", "trend_sources": [], "examples": [ { "url": "https://www.linkedin.com/posts/andrewtattersalltech_pov-getting-laid-off-as-a-software-engineer-activity-7461158712376897536-Z0Mp", "creator": "Andrew Codesmith", "handle": "andrewtattersalltech", "followers": 9738, "followers_display": "9.7K", "likes": null, "comments": 70, "views": null, "reactions": 2645, "date": "2026-05-15", "duration": "PT1M2S", "caption_snippet": "POV: Getting laid off as a Software Engineer in 2026", "metric_source": "linkedin public post page JSON-LD (logged out)", "collected": "2026-10-29T19:10:38Z", "small_account_breakout": true, "breakout_evidence": "2,645 reactions + 70 comments on a 9,738-follower personal profile (27% of followers). His other posts verified today: 'I started my career over at 30…' (2026-06-29) 207 reactions / 20 comments; 'At 32, I switched careers…' (2024-12-11) 59 reactions / 5 comments — ~13x-45x his usual reach (both text posts, li_post.py 2026-10-29)." }, { "url": "https://www.linkedin.com/posts/corporatenatalie_youre-going-to-love-it-here-activity-7467181823127699456-LfyS", "creator": "Natalie (Corporate Natalie)", "handle": "corporatenatalie", "followers": 380600, "followers_display": "380.6K", "likes": null, "comments": 264, "views": null, "reactions": 9430, "date": "2026-06-01", "duration": "PT1M19S", "caption_snippet": "You're going to love it here!!!", "metric_source": "linkedin public post page JSON-LD (logged out)", "collected": "2026-10-29T19:10:31Z", "small_account_breakout": false }, { "url": "https://www.linkedin.com/posts/ademola-adelakun_pov-you-get-laid-off-by-your-ai-manager-activity-7424474288159678465-j7L4", "creator": "Ademola Adelakun, MBET", "handle": "ademola-adelakun", "followers": 19022, "followers_display": "19K", "likes": null, "comments": 92, "views": null, "reactions": 357, "date": "2026-02-03", "duration": "PT51S", "caption_snippet": "POV: You get laid off by your AI manager.", "metric_source": "linkedin public post page JSON-LD (logged out)", "collected": "2026-10-29T19:10:41Z", "small_account_breakout": false }, { "url": "https://www.linkedin.com/posts/iane_how-i-use-ai-at-work-activity-7455618174575767552-hTJG", "creator": "Ian Evans", "handle": "iane", "followers": 17724, "followers_display": "17.7K", "likes": null, "comments": 47, "views": null, "reactions": 185, "date": "2026-04-30", "duration": "PT1M13S", "caption_snippet": "How I use AI at work", "metric_source": "linkedin public post page JSON-LD (logged out)", "collected": "2026-10-29T19:35:01Z", "small_account_breakout": false } ], "notes": "Verified via SRT transcripts: Ian Evans (Loops product educator; mock 'how I use AI at work' demo of a vibe-coded tool that books agenda-less meetings and gaslights coworkers), Andrew Codesmith (manager lays off a day-one engineer for 'not using AI enough'), Corporate Natalie (faux onboarding tour of a broken office), Ademola Adelakun (AI 'marketing leader' runs a QBR and optimises him out). Ademola's post is Feb 2026 (older extra). Other Corporate Natalie videos also strong: 'Oh sorry I was on mute!' 2026-01-16 15,352 reactions / 329 comments; 'Back in my day…' 2026-05-26 2,268 / 180. Lead not counted: Chris Lang 'When your boss says we'll get it done somehow' (2026-06-11, 3,235 reactions / 271 comments on 17.4K followers, VideoObject 21s) — no captions file, so the skit content could not be confirmed (may be a reposted meme clip). Many small company-page office skits (NKU Technologies, Modelyze, Subspace) get only 5-40 reactions; meme images from skit creators (Gavin Fernand / Corporate Dudes) often out-perform their own videos on LinkedIn." }, { "platform": "linkedin", "format": "Interview-question breakdown", "slug": "interview-question-breakdown", "one_liner": "Hook names one dreaded interview question or moment ('Never leave an interview without asking this', 'How to answer \"tell me about yourself\"') → why the usual answer fails → the exact script or structure to use → 'tell me how it goes / save this'.", "why_it_works": "High-stakes, instantly useful advice that job seekers save and tag friends on; the named question in the hook is a search-like promise, and 'what would you say?' invites comment debate from recruiters and hiring managers.", "length_style_production": "30s–2min vertical selfie talking head (car, desk, or home office), burned-in captions, question shown as on-screen title; zero to low production, often a numbered series ('Part 1', 'Tuesday tip').", "b2b_adaptation": "A hiring-tech or HR SaaS brand runs a weekly 'How to answer…' series fronted by its in-house recruiter, flipped for buyers too: 'How to answer when the CFO asks \"why now?\"' for sales teams.", "trend_sources": [ { "name": "AuthoredUp – Best performing content on LinkedIn", "url": "https://authoredup.com/blog/best-performing-content-on-linkedin", "note": "Updated 2 Sep 2026: recommends direct-to-camera video with captions ('the majority of video is watched without sound') and 'teaching or reacting in real-time'; video overall at 0.86x reach / 0.93x engagement, so the teaching angle carries it." }, { "name": "Teleprompter.com – LinkedIn video statistics", "url": "https://www.teleprompter.com/blog/linkedin-video-statistics", "note": "17 Mar 2026: vertical video linked to 34% higher engagement and 34% longer dwell time; recommends face-to-camera talking head for mobile-first viewing." } ], "examples": [ { "url": "https://www.linkedin.com/posts/ajmizes_tellmeaboutyourself-interviewquestions-interviewtips-activity-7469157428287164416-PTjp", "creator": "AJ Mizes, SPHR 🎙️", "handle": "ajmizes", "followers": 17570, "followers_display": "17.6K", "likes": null, "comments": 112, "views": null, "reactions": 3330, "date": "2026-06-06", "duration": "PT41S", "caption_snippet": "You need to say this at the end of every interview! #tellmeaboutyourself #interviewquestions #interviewtips #jobsearchtips #interview", "metric_source": "linkedin public post page JSON-LD (logged out)", "collected": "2026-10-29T19:32:10Z", "small_account_breakout": true, "breakout_evidence": "3,330 reactions / 112 comments on a 17.6K-follower account (19% of followers). The same creator's other interview-tip videos got far less: AJ Mizes, SPHR 🎙️ 1 reactions/0 comments (2026-06-05, https://www.linkedin.com/posts/ajmizes_tellmeaboutyourself-interviewquestions-activity-7468795044389453824-iQG_); AJ Mizes, SPHR 🎙️ 3 reactions/1 comments (2026-06-17, https://www.linkedin.com/posts/ajmizes_interviewtips-jobsearchusa-gethired-activity-7473143495738826752-XFRf); AJ Mizes, SPHR 🎙️ 1 reactions/0 comments (2026-06-29, https://www.linkedin.com/posts/ajmizes_the-job-offer-mistake-almost-everyone-makes-activity-7477175118478139392-cKtQ); AJ Mizes, SPHR 🎙️ 11 reactions/4 comments (2026-07-01, https://www.linkedin.com/posts/ajmizes_tellmeaboutyourself-interviewquestions-activity-7478213292176576512-mrb-); AJ Mizes, SPHR 🎙️ 4 reactions/1 comments (2026-09-01, https://www.linkedin.com/posts/ajmizes_interviewtips-jobsearch-careertips-activity-7500613711104131072-A17Q) (all collected 2026-10-29)." }, { "url": "https://www.linkedin.com/posts/doriec_why-should-we-hire-you-sounds-like-an-activity-7480274538090389504-tRtu", "creator": "Dorie Clark", "handle": "doriec", "followers": 482485, "followers_display": "482.5K", "likes": null, "comments": 179, "views": null, "reactions": 1159, "date": "2026-07-07", "duration": "PT1M36S", "caption_snippet": "\"Why should we hire you?\" sounds like an invitation to talk about yourself. It's not, and most people fall for it. The typical answer is a", "metric_source": "linkedin public post page JSON-LD (logged out)", "collected": "2026-10-29T19:34:27Z", "small_account_breakout": false }, { "url": "https://www.linkedin.com/posts/talishlafer_interviewprep-jobinterviewtips-jobinterview-activity-7493309095827980288-TUBe", "creator": "Tali Shlafer, Interview Coach", "handle": "talishlafer", "followers": 90026, "followers_display": "90K", "likes": null, "comments": 131, "views": null, "reactions": 178, "date": "2026-08-12", "duration": "PT1M59S", "caption_snippet": "Your answer to “tell me about yourself” is the trailer to the rest of the interview. It can either make the interviewer lean in and want mor", "metric_source": "linkedin public post page JSON-LD (logged out)", "collected": "2026-10-29T19:33:51Z", "small_account_breakout": false }, { "url": "https://www.linkedin.com/posts/shayna-cavanaugh_how-to-answer-interview-questions-how-do-activity-7464649044771000320-X_82", "creator": "Shayna Cavanaugh", "handle": "shayna-cavanaugh", "followers": 8204, "followers_display": "8.2K", "likes": null, "comments": 16, "views": null, "reactions": 34, "date": "2026-05-25", "duration": "PT54S", "caption_snippet": "How to answer interview questions: “How do you handle competing priorities or tight deadlines?”

 This is part 1, make sure you’re followin", "metric_source": "linkedin public post page JSON-LD (logged out)", "collected": "2026-10-29T19:34:04Z", "small_account_breakout": false }, { "url": "https://www.linkedin.com/posts/concettaraz_tuesday-tip-how-should-you-answer-what-activity-7495472971319373824-l0Lu", "creator": "Concetta Raz", "handle": "concettaraz", "followers": 21548, "followers_display": "21.5K", "likes": null, "comments": 3, "views": null, "reactions": 13, "date": "2026-08-18", "duration": "PT1M45S", "caption_snippet": "Tuesday Tip: How should you answer, “What is your greatest weakness?” Please don’t say, “I’m a perfectionist.” Interviewers have heard that", "metric_source": "linkedin public post page JSON-LD (logged out)", "collected": "2026-10-29T19:34:17Z", "small_account_breakout": false } ], "notes": "AJ Mizes' breakout is a 'say this question at the end' variant, not a weak-vs-strong answer, but it uses the same question-first hook. Dorie Clark (482K) and Tali Shlafer (90K) are large coaches; Shayna Cavanaugh and Concetta Raz show the same structure from small accounts at normal reach. Dorie Clark and Shayna Cavanaugh posts had no caption track; structure confirmed from the post text. Reactions are the logged-out JSON-LD count, collected 2026-10-29." }, { "platform": "linkedin", "format": "AI tool screen-recording walkthrough", "slug": "ai-tool-walkthrough", "one_liner": "Hook shows the before → after ('Here's how to turn 24 months of cash history into a live forecast', 'Claude is my video editor now') → step-by-step screen recording with face-cam or voice-over, prompt shown on screen ('screenshot this prompt') → CTA to comment for the prompt/template or a free course.", "why_it_works": "Concrete, copyable how-to for a tool people are already curious about: viewers save it to try later and comment a keyword to get the prompt, and the visible result proves the claim faster than a text post can.", "length_style_production": "45s–90s for single-trick demos, up to 9–13 min for full tutorials; screen capture with a face-cam bubble or talking-head intro, zoom-ins and captions. Low–medium production (screen recorder, light editing).", "b2b_adaptation": "A SaaS brand's solutions engineer posts 'Here's how I use [our product] + Claude to build X in 60 seconds', showing the real workflow on screen, with 'comment WORKFLOW for the prompt' — one job-to-be-done per video.", "trend_sources": [ { "name": "AuthoredUp – Best performing content on LinkedIn", "url": "https://authoredup.com/blog/best-performing-content-on-linkedin", "note": "Updated 2 Sep 2026: recommends 'teaching or reacting in real-time' on camera; videos over 3 min had 1.21x reach and 1.17x engagement vs 0.96x/0.91x for under 30s." } ], "examples": [ { "url": "https://www.linkedin.com/posts/h%C6%B0ng-ho%C3%A0ng-202bb87a_vibecoding-ai-claudecode-ugcPost-7514863104858443777-XLm0/", "creator": "Hưng Hoàng", "handle": "h%C6%B0ng-ho%C3%A0ng", "followers": 1192, "followers_display": "1.2K", "likes": null, "comments": 113, "views": null, "reactions": 2077, "date": "2026-10-11", "duration": "PT40S", "caption_snippet": "Childhood dream unlocked: I can finally fire a Kamehameha 🌊⚡ Over few hour I vibe-coded Kameyoko, a browser game for your laptop camera. Yo", "metric_source": "linkedin public post page JSON-LD (logged out)", "collected": "2026-10-29T19:58:31Z", "small_account_breakout": true, "breakout_evidence": "2,077 reactions / 113 comments on a 1,192-follower account: reactions = 174% of followers, against the usual LinkedIn video range of under 1–2% (e.g. Aisha Ahmer's n8n demo got 31 reactions on 1,355 followers vs 16–39 on her text posts: Aisha Ahmer 28 reactions/3 comments (2026-10-09, https://www.linkedin.com/posts/aisha-ahmer-b8aa7040a_n8n-aiautomation-nocode-activity-7514354000927043584-_aGE); Aisha Ahmer 16 reactions/2 comments (2026-10-14, https://www.linkedin.com/posts/aisha-ahmer-b8aa7040a_n8n-aiautomation-nocode-activity-7516150322155642880-NRfJ); Aisha Ahmer 39 reactions/19 comments (2026-10-21, https://www.linkedin.com/posts/aisha-ahmer-b8aa7040a_automation-n8n-airtable-activity-7518729810848940034-Sdjx)). No other posts by this creator could be found through logged-out search, so the comparison is against followers only (collected 2026-10-29)." }, { "url": "https://www.linkedin.com/posts/alliekmiller_heres-a-peek-at-my-ai-first-morning-by-activity-7487564215021588480-3ccK", "creator": "Allie K. Miller", "handle": "alliekmiller", "followers": 1679342, "followers_display": "1.7M", "likes": null, "comments": 209, "views": null, "reactions": 933, "date": "2026-07-27", "duration": "PT1M39S", "caption_snippet": "Here’s a peek at my AI-first morning. By the time I'm awake, a good chunk of my day is already done: an agent has read my inbox overnight, ", "metric_source": "linkedin public post page JSON-LD (logged out)", "collected": "2026-10-29T19:22:38Z", "small_account_breakout": false }, { "url": "https://www.linkedin.com/posts/rmuss_claude-is-my-video-editor-now-still-cant-activity-7488548988963409920-ozHS", "creator": "Ryan Musselman", "handle": "rmuss", "followers": 74094, "followers_display": "74.1K", "likes": null, "comments": 107, "views": null, "reactions": 231, "date": "2026-07-30", "duration": "PT9M14S", "caption_snippet": "Claude is my video editor now. (still can't believe it can do this 🔥🔥🔥) So in this video, I show you exactly how to do it. Now we can go ", "metric_source": "linkedin public post page JSON-LD (logged out)", "collected": "2026-10-29T19:21:18Z", "small_account_breakout": false }, { "url": "https://www.linkedin.com/posts/bouchernicolas_2-prompts-turned-24-months-of-cash-history-activity-7503059817897504769-y0Pq", "creator": "Nicolas Boucher", "handle": "bouchernicolas", "followers": 1311558, "followers_display": "1.3M", "likes": null, "comments": 15, "views": null, "reactions": 104, "date": "2026-09-08", "duration": "PT58S", "caption_snippet": "2 prompts turned 24 months of cash history into a live 2026 forecast Join my free masterclass today: https://lnkd.in/d-DqFvXb I started wit", "metric_source": "linkedin public post page JSON-LD (logged out)", "collected": "2026-10-29T19:22:24Z", "small_account_breakout": false }, { "url": "https://www.linkedin.com/posts/sterlingddouglass_had-a-lot-of-folks-ask-me-about-video-editing-activity-7473351373405773824-HByk", "creator": "Sterling Douglass", "handle": "sterlingddouglass", "followers": 22780, "followers_display": "22.8K", "likes": null, "comments": 13, "views": null, "reactions": 39, "date": "2026-06-18", "duration": "PT1M23S", "caption_snippet": "Had a lot of folks ask me about video editing I've been doing 100% in Claude Code the last week. So I'm going to attempt to describe it enou", "metric_source": "linkedin public post page JSON-LD (logged out)", "collected": "2026-10-29T19:03:40Z", "small_account_breakout": false } ], "notes": "Breakout is the 'I built this with Claude Code' demo variant (Hưng Hoàng's vibe-coded Kamehameha camera game): it shows the finished build and how it was made rather than a step-by-step tutorial. Its evidence is reactions vs followers only, because none of the creator's other posts were findable logged out. Other smaller AI-demo accounts got normal or low reach (Sterling Douglass 39 reactions on 22.8K; Louis Cho 2 on 24.4K; Aisha Ahmer 31 on 1.4K). Nicolas Boucher posts this format daily with modest reactions relative to 1.3M followers (18–104 per video in Jun–Sep 2026), so for him it's a volume play. Ryan Musselman's 9-minute tutorial (231 reactions/107 comments) did better than the short demos. Allie K. Miller's is a walkthrough of her agent stack, narrated to camera; whether the whole video is screen capture couldn't be confirmed logged out (transcript only). Claude's official page posted a designer walkthrough with 1,209 reactions (brand account, not counted)." }, { "platform": "linkedin", "format": "Personal story-time talking head (fired / laid off / failed → lesson)", "slug": "story-time-talking-head", "one_liner": "Cold-open confession to camera ('3 years ago I was fired from the job I loved', 'I got laid off today', 'I got fired for my content') → the specific moment (the Friday 4:30 meeting, the two strange emails) → what happened next → the reframe/lesson or 'next chapter'.", "why_it_works": "Vulnerable first-person stakes plus a concrete scene make people watch to the turn; layoff/firing stories trigger a flood of supportive comments and job-lead replies, which LinkedIn's feed amplifies (comments are often a third or half of reactions).", "length_style_production": "30s-2.5min; single selfie or tripod talking head, natural light, no b-roll, burned-in captions; zero production — polish would hurt authenticity.", "b2b_adaptation": "Have the founder tell, to camera, the story of the customer they lost (or the launch that flopped) that led to building the product, ending on the one lesson — no pitch until the comments.", "trend_sources": [], "examples": [ { "url": "https://www.linkedin.com/posts/alexhwilliams4_hey-all-i-got-laid-off-today-from-the-new-activity-7422424969583828992-0gnW", "creator": "Alex Williams", "handle": "alexhwilliams4", "followers": 6866, "followers_display": "6.9K", "likes": null, "comments": 298, "views": null, "reactions": 626, "date": "2026-01-28", "duration": "PT1M42S", "caption_snippet": "Hey all. I got laid off today from The New Stack. It’s time for the next chapter of our lives. I wish you all well. I will be around so plea", "metric_source": "linkedin public post page JSON-LD (logged out)", "collected": "2026-10-29T20:04:14Z", "small_account_breakout": true, "breakout_evidence": "626 reactions + 298 comments on 6,866 followers (9% of followers). His other posts verified today: 'Thanks to Linus Torvalds and the Linux community…' (2026-08-25) 119 / 2; 'Jared Smith passed away…' (2026-10-28) 91 / 5; 'Going to re:Invent? We're having a party' (2025-11-24) 14 / 0 — the to-camera layoff story did ~5x-45x his usual reach (comparison posts are text/image)." }, { "url": "https://www.linkedin.com/posts/meganlieu_getting-fired-3-years-ago-was-the-best-thing-activity-7445868793601572864-wfmT", "creator": "Megan Lieu", "handle": "meganlieu", "followers": 238861, "followers_display": "238.9K", "likes": null, "comments": 101, "views": null, "reactions": 1559, "date": "2026-04-03", "duration": "PT1M30S", "caption_snippet": "Getting fired 3 years ago was the best thing to happen to my career. I’m finally sharing the full story: what led up to it, the aftermath, a", "metric_source": "linkedin public post page JSON-LD (logged out)", "collected": "2026-10-29T20:02:39Z", "small_account_breakout": false }, { "url": "https://www.linkedin.com/posts/varunr96_im-excited-to-announce-that-i-got-fired-activity-7470857013414137856-oU2K", "creator": "Varun Rana", "handle": "varunr96", "followers": 27671, "followers_display": "27.7K", "likes": null, "comments": 46, "views": null, "reactions": 249, "date": "2026-06-11", "duration": "PT37S", "caption_snippet": "I'm excited to announce that I got fired for my content! Yes. You read that correctly 😄 In 2024, I was let go from my tech job for being too", "metric_source": "linkedin public post page JSON-LD (logged out)", "collected": "2026-10-29T20:01:52Z", "small_account_breakout": false }, { "url": "https://www.linkedin.com/posts/lauren-upwardmind_i-was-laid-off-from-my-job-in-big-tech-with-activity-7463235452045512704-BaMr", "creator": "Lauren R.", "handle": "lauren-upwardmind", "followers": 6295, "followers_display": "6.3K", "likes": null, "comments": 20, "views": null, "reactions": 51, "date": "2026-05-21", "duration": "PT2M7S", "caption_snippet": "I was laid off from my job in Big Tech with 8,000 colleagues! Now what?! 🫡🫡🫡", "metric_source": "linkedin public post page JSON-LD (logged out)", "collected": "2026-10-29T20:04:11Z", "small_account_breakout": false } ], "notes": "Transcripts checked: Alex Williams (laid off from The New Stack — ends on gratitude/'next chapter' rather than a lesson), Megan Lieu (fired from a data-science job, how she bounced back; teaser for a longer video), Varun Rana (fired from tech job for his comedy content, 'best thing that ever happened'), Lauren R. (one of 8,000 Big Tech layoffs, then self-coaching questions). Varun Rana is not a breakout (his 'it's my 100th birthday' post got 675). Most 'I got fired / my startup failed' stories on LinkedIn are text posts; the video versions are fewer. Excluded: Shabbir Mohsin (hook is a story but the video is a product pitch), No Boxes Just Verses (4 reactions), Handy Metellus 'Why my startup failed' (1 reaction)." }, { "platform": "linkedin", "format": "Cold call recording + breakdown", "slug": "cold-call-breakdown", "one_liner": "Hook naming the result ('booked a meeting on a LIVE cold call', 'I stole X's opener') → play the real (or re-enacted) call audio with captions → caption or voiceover breaks down the exact line that worked and why.", "why_it_works": "Voyeur tension (will they hang up?) holds viewers through the call, and the stealable line in the caption earns saves and 'trying this tomorrow' comments; sellers argue in the comments about whether the opener is cringe or genius.", "length_style_production": "30s-2.5min; phone/desk camera of the rep on headset or a dialer screen with burned-in captions, sometimes a two-person roleplay then a sit-down debrief; zero-to-low production.", "b2b_adaptation": "Have an SDR record a real call (with consent, prospect anonymised) where they use the product's research to open, then a 20s debrief overlay: 'the line that got me 30 more seconds was…'.", "trend_sources": [], "examples": [ { "url": "https://www.linkedin.com/posts/sheikha-al-otaibi_pov-booking-meetings-through-cold-calling-activity-7493286773767254017-Re5q", "creator": "Sheikha Al-Otaibi", "handle": "sheikha-al-otaibi", "followers": 28051, "followers_display": "28.1K", "likes": null, "comments": 48, "views": null, "reactions": 689, "date": "2026-08-12", "duration": "PT2M16S", "caption_snippet": "POV: Booking meetings through cold calling in Hudson Yards. Strong cold call. Booked a meeting with our ideal ICP. I had to cut a few parts ", "metric_source": "linkedin public post page JSON-LD (logged out)", "collected": "2026-10-29T19:22:59Z", "small_account_breakout": true, "breakout_evidence": "689 reactions + 48 comments on 28,051 followers. Her other recent posts verified today: 'I've spent four years building our sales process…' (2026-09-29) 179 reactions / 27 comments; 'Chicago construction leaders: coffee's on me' (2026-10-27) 39 / 6; 'I'm a 22 years old FEMALE FOUNDER…' (2026-01-22) 198 / 28 — the cold-call recording did ~3.5x-17x her usual reach (comparison posts are text/image, li_post.py 2026-10-29)." }, { "url": "https://www.linkedin.com/posts/alexmurphy7_i-stole-kade-hinkles-cold-call-opener-and-activity-7450557319257686016-AHYe", "creator": "Alex Murphy", "handle": "alexmurphy7", "followers": 21159, "followers_display": "21.2K", "likes": null, "comments": 128, "views": null, "reactions": 552, "date": "2026-04-16", "duration": "PT45S", "caption_snippet": "I stole Kade Hinkle's cold call opener and booked a meeting almost immediately. \"ALEX!\" ... \"This is Kade from Common Room. I'm calling to b", "metric_source": "linkedin public post page JSON-LD (logged out)", "collected": "2026-10-29T19:23:06Z", "small_account_breakout": false }, { "url": "https://www.linkedin.com/posts/oliverjohnsonnn_salespeople-i-did-it-i-got-past-the-ai-activity-7495839608262303746-aM8Z", "creator": "Oliver Johnson", "handle": "oliverjohnsonnn", "followers": 19594, "followers_display": "19.6K", "likes": null, "comments": 49, "views": null, "reactions": 79, "date": "2026-08-19", "duration": "PT2M21S", "caption_snippet": "Salespeople… I did it… I got past the AI screener like THIS… (watch me book a meeting on a LIVE cold call below). “Hey (Blank), it’s Oliver.", "metric_source": "linkedin public post page JSON-LD (logged out)", "collected": "2026-10-29T19:06:23Z", "small_account_breakout": false }, { "url": "https://www.linkedin.com/posts/chrisbussing_in-this-live-cold-call-clip-i-ask-the-prospect-activity-7482883941876703233-Qiqo", "creator": "Chris Bussing", "handle": "chrisbussing", "followers": 14896, "followers_display": "14.9K", "likes": null, "comments": 14, "views": null, "reactions": 52, "date": "2026-07-14", "duration": "PT43S", "caption_snippet": "In this live cold call clip I ask the prospect for 30 seconds. She initially says \"no\" but my 3 part response earns 20 seconds (part 3 isn't", "metric_source": "linkedin public post page JSON-LD (logged out)", "collected": "2026-10-29T19:06:19Z", "small_account_breakout": false } ], "notes": "Transcripts checked: Sheikha Al-Otaibi (real recruiting cold call, booked meeting), Alex Murphy (Kade Hinkle/Common Room opener re-enacted, then breakdown — roleplay rather than a live prospect), Oliver Johnson (live call past an AI call-screener), Chris Bussing (live call clip asking for 30 seconds, 3-step breakdown in caption). Engagement is solid but niche (sales audience): Elijah Awoke's 15-min call review (2026-05-19) got 31 reactions on 9.4K; Will Aitken's 'Handle this cold call objection' video (2026-06-23) 85 on 72.6K. Text-only 'call transcript' posts (Will Aitken 1,486 reactions, 2026-08-10) can outperform the video version — not counted because they are not video." }, { "platform": "linkedin", "format": "Say this, not that", "slug": "say-this-not-that", "one_liner": "Hook names a phrase everyone uses ('Stop writing \"just checking in\"', 'Don't say \"I accept\"') → why it quietly hurts you → the replacement line(s), often 2–3 numbered swaps → 'save this for your next meeting'.", "why_it_works": "One small, copyable script per video makes it highly saveable and shareable; viewers comment with their own pet-hate phrases or push back on the swap, which keeps the comment thread going.", "length_style_production": "25–65s vertical selfie talking head, burned-in captions, sometimes ❌/✅ text overlays; caption repeats the swaps as a list. Low production (phone, desk or car).", "b2b_adaptation": "A sales-engagement or email tool posts 'Say this, not that: follow-up edition' — the weak line from real (anonymised) outbound emails vs. the rewrite, fronted by its head of sales, with the swap list in the caption.", "trend_sources": [ { "name": "AuthoredUp – Best performing content on LinkedIn", "url": "https://authoredup.com/blog/best-performing-content-on-linkedin", "note": "Updated 2 Sep 2026: says direct-to-camera video with captions works because most LinkedIn video is watched without sound, and recommends teaching in real time." }, { "name": "Teleprompter.com – LinkedIn video statistics", "url": "https://www.teleprompter.com/blog/linkedin-video-statistics", "note": "17 Mar 2026: vertical video linked to 34% higher engagement and dwell time; face-to-camera talking head recommended for mobile." } ], "examples": [ { "url": "https://www.linkedin.com/posts/jeffersonfisher_so-many-people-struggle-to-say-no-assertively-activity-7479236340375814144-hI0p", "creator": "Jefferson Fisher", "handle": "jeffersonfisher", "followers": 342618, "followers_display": "342.6K", "likes": null, "comments": 28, "views": null, "reactions": 1251, "date": "2026-07-04", "duration": "PT1M1S", "caption_snippet": "So many people struggle to say \"no\" assertively. Here's how to do it without coming across as rude.", "metric_source": "linkedin public post page JSON-LD (logged out)", "collected": "2026-10-29T19:01:50Z", "small_account_breakout": false }, { "url": "https://ae.linkedin.com/posts/musa-salem-3ba367259_%D8%A5%D8%B0%D8%A7-%D9%83%D8%A7%D9%86%D8%AA-%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D8%A7%D8%AA%D9%83-%D8%AA%D8%B9%D8%AA%D9%85%D8%AF-%D8%B9%D9%84%D9%89-%D9%83%D9%84%D9%85%D8%A7%D8%AA-%D9%85%D8%AB%D9%84-%D9%81%D8%A7%D8%AE%D8%B1-activity-7518906521041403904-sPEE", "creator": "Musa salem", "handle": "musa-salem-3ba367259", "followers": 81880, "followers_display": "81.9K", "likes": null, "comments": 19, "views": null, "reactions": 1138, "date": "2026-10-22", "duration": "PT52S", "caption_snippet": "إذا كانت إعلاناتك تعتمد على كلمات مثل \"فاخر\"، \"جودة عالية\"، أو \"الأفضل في السوق\"، فإعلانك ميت قبل أن يصل للجمهور. في السوق الحالي، طور المست", "metric_source": "linkedin public post page JSON-LD (logged out)", "collected": "2026-10-29T19:32:24Z", "small_account_breakout": false }, { "url": "https://www.linkedin.com/posts/vincexu_salarynegotiation-careeradvice-communicationtips-activity-7520521101731459073-r5S3", "creator": "Lawyer Vince", "handle": "vincexu", "followers": 52164, "followers_display": "52.2K", "likes": null, "comments": 6, "views": null, "reactions": 203, "date": "2026-10-26", "duration": "PT40S", "caption_snippet": "Got the job offer? Don't say yes just yet. Before accepting, ask for the full offer in writing. Review the salary, benefits, and everything", "metric_source": "linkedin public post page JSON-LD (logged out)", "collected": "2026-10-29T19:15:30Z", "small_account_breakout": false }, { "url": "https://www.linkedin.com/posts/jennyilles_stop-writing-just-checking-in-that-one-activity-7500530778661875712-_-W6", "creator": "Jenny Wood", "handle": "jennyilles", "followers": 108777, "followers_display": "108.8K", "likes": null, "comments": 39, "views": null, "reactions": 58, "date": "2026-09-01", "duration": "PT27S", "caption_snippet": "Stop writing “just checking in.” That one word makes a reasonable request sound like an interruption you need to apologize for. Try this i", "metric_source": "linkedin public post page JSON-LD (logged out)", "collected": "2026-10-29T19:19:23Z", "small_account_breakout": false }, { "url": "https://www.linkedin.com/posts/alcurnow_there-are-two-phrases-you-should-never-use-activity-7488614142950543360--UtD", "creator": "Al Curnow, M.Ed.", "handle": "alcurnow", "followers": 1813, "followers_display": "1.8K", "likes": null, "comments": 2, "views": null, "reactions": 29, "date": "2026-07-30", "duration": "PT55S", "caption_snippet": "There are two phrases you should never use in sales: “just checking in” and “just following up.” They offer the other person nothing. Ever", "metric_source": "linkedin public post page JSON-LD (logged out)", "collected": "2026-10-29T19:19:27Z", "small_account_breakout": false }, { "url": "https://www.linkedin.com/posts/dimpymehta_salesrecruitment-interviewtips-salescareers-activity-7520227915695943680-C2U4", "creator": "Dimpy Mehta", "handle": "dimpymehta", "followers": 11691, "followers_display": "11.7K", "likes": null, "comments": 2, "views": null, "reactions": 17, "date": "2026-10-25", "duration": "PT44S", "caption_snippet": "I’m a people person.” After 11 years in recruitment, I can tell you it’s the most common line in sales interviews, and the least useful. Hir", "metric_source": "linkedin public post page JSON-LD (logged out)", "collected": "2026-10-29T19:01:57Z", "small_account_breakout": false } ], "notes": "NO small-account breakout qualifies: the small accounts in this format got normal reach (Al Curnow 29 reactions on 1.8K vs 13 on a text post; Dimpy Mehta 17 vs 39–85 on her text posts; Lawyer Vince 203 vs 82–198 on his other videos). Biggest numbers come from established communication coaches (Jefferson Fisher 342K; Dorie Clark's 'what to say when you forget someone's name' got 2,498 reactions on 482K, https://www.linkedin.com/posts/doriec_you-know-exactly-who-they-are-but-was-it-ugcPost-7514914588111568896-MOTt/). Musa Salem's ad-copy version ('stop calling your product premium') has an Arabic caption but English speech. Jenny Wood's video had no caption track; swaps confirmed from the ❌/✅ list in the post text. A wider second search (29 Oct: 'replace this phrase', 'stop saying', 'instead of saying', 'say this instead', 'don't say this', pages 10–20) found no small account whose phrase-swap video beat its usual reach; closest: Emily Szink's 'don't say \"that's a great question\"' video got 32 reactions on 2K vs 22 and 47 on her text posts." }, { "platform": "linkedin", "format": "Mic-in-hand vox pop (one question at an event or on the street)", "slug": "event-street-vox-pop", "one_liner": "'I asked [people at Disney / founders at a16z Tech Week / marketers at Cannes] [one blunt question]' → rapid-fire cuts of 5-10 strangers answering on mic → the most surprising answer (or the host's reaction) lands last.", "why_it_works": "One relatable question plus a parade of real faces creates comparison ('I'd have said…') and judgement in the comments; money/career questions (debt, salary) spark the strongest debate, while event-floor versions trade reach for networking value with the people featured (who reshare).", "length_style_production": "30s-2min; handheld or gimbal phone with a branded handheld/lav mic, quick jump cuts, burned-in captions, name/role lower-thirds optional; low-medium production, shot on location (conference floor, street, theme park).", "b2b_adaptation": "At the next industry conference, ask 10 attendees one sharp question tied to the product's problem (e.g. 'How many hours a week do you spend on reporting?') and post the 60s cut tagging everyone featured; pull the best answer into the hook.", "trend_sources": [], "examples": [ { "url": "https://www.linkedin.com/posts/gkam1_i-asked-tourists-how-much-debt-they-have-activity-7424837040313180161-eJEf", "creator": "George Kamel", "handle": "gkam1", "followers": 19147, "followers_display": "19.1K", "likes": null, "comments": 12, "views": null, "reactions": 425, "date": "2026-02-04", "duration": "PT1M27S", "caption_snippet": "I asked tourists how much debt they have:", "metric_source": "linkedin public post page JSON-LD (logged out)", "collected": "2026-10-29T19:19:09Z", "small_account_breakout": true, "breakout_evidence": "2026 breakout: 425 reactions + 12 comments on 19,147 followers (2026-02-04). His other posts verified today: 'I asked people in Nashville how much debt they have' (2026-01-19, video) 68 / 3; 'I asked strangers for the best money advice…' (2025-10-18, video) 31 / 0; 'over 1,000 Americans reached millionaire status…' (2025-09-19, link post) 4 / 0 — ~6x-14x his usual video reach. (His Disney vox pop, kept below as an extra, is the bigger outlier but is from Nov 2025.)" }, { "url": "https://www.linkedin.com/posts/gkam1_i-asked-people-at-disney-how-much-debt-they-activity-7396925321545134082-wzdt", "creator": "George Kamel", "handle": "gkam1", "followers": 19147, "followers_display": "19.1K", "likes": null, "comments": 717, "views": null, "reactions": 5625, "date": "2025-11-19", "duration": "PT1M49S", "caption_snippet": "I asked people at Disney how much debt they have:", "metric_source": "linkedin public post page JSON-LD (logged out)", "collected": "2026-10-29T19:18:48Z", "small_account_breakout": false, "breakout_evidence": "5,625 reactions + 717 comments on 19,147 followers (29% of followers). His other vox-pop videos verified today: 'I asked people in Nashville how much debt they have' (2026-01-19) 68 reactions / 3 comments; 'I asked tourists how much debt they have' (2026-02-04) 425 / 12; 'I asked people what their car payment is' (2025-12-08) 2,703 / 174 — Disney did 2x-80x his other street interviews. Extra example (2025-11-19, older than the preferred window); same creator as the 2026 breakout above." }, { "url": "https://www.linkedin.com/posts/juliafedorin_no-startup-idea-yet-i-asked-founders-activity-7514863862228283392-Ankj", "creator": "Julia Fedorin", "handle": "juliafedorin", "followers": 10145, "followers_display": "10.1K", "likes": null, "comments": 2, "views": null, "reactions": 27, "date": "2026-10-11", "duration": "PT2M48S", "caption_snippet": "No startup idea yet? 💡 I asked founders at TECH WEEK by a16z Speedrun's AI Faire what to do if you don't have a startup idea yet. Next up, L", "metric_source": "linkedin public post page JSON-LD (logged out)", "collected": "2026-10-29T19:20:36Z", "small_account_breakout": false }, { "url": "https://www.linkedin.com/posts/projectmanagementinstitute_we-asked-marketers-at-cannes-lions-how-important-activity-7478904240707571713-7WyQ", "creator": "Project Management Institute", "handle": "projectmanagementinstitute", "followers": 2114900, "followers_display": "2.1M", "likes": null, "comments": 4, "views": null, "reactions": 141, "date": "2026-07-03", "duration": "PT1M11S", "caption_snippet": "We asked marketers at Cannes Lions how important project managers are to nailing their creative deliveries. Here are their hot takes!", "metric_source": "linkedin public post page JSON-LD (logged out)", "collected": "2026-10-29T19:04:46Z", "small_account_breakout": false }, { "url": "https://www.linkedin.com/posts/salarytransparentstreet_how-much-does-an-angel-investor-make-activity-7499124978894663680-MUrS", "creator": "Salary Transparent Street", "handle": "salarytransparentstreet", "followers": 66389, "followers_display": "66.4K", "likes": null, "comments": 2, "views": null, "reactions": 75, "date": "2026-08-28", "duration": "PT1M15S", "caption_snippet": "how much does an angel investor make? #salarytransparentstreet #salarytransparency #paytransparency", "metric_source": "linkedin public post page JSON-LD (logged out)", "collected": "2026-10-29T19:19:51Z", "small_account_breakout": false } ], "notes": "Format is everywhere on LinkedIn in 2026 (Dreamforce, TechCrunch Disrupt, Cannes Lions, SXSW, Tech Week booth videos) but event-floor versions mostly get low engagement: conemis at Dreamforce 2026-09-16 15 reactions on 1.3K; Ola Pietka at Startup Community Summit 2026-10-26 19 on 3.4K; Mercury at Portola 2026-09-28 25 on 132K; Dana Hork at SXSW 2026-03-20 21 on 6K; Performance Marketing World at Cannes 2026-06-25 4 on 13K. Strong numbers come from money/salary street interviews (George Kamel), and even Salary Transparent Street (66K followers) only gets 10-75 reactions per LinkedIn video in May-Oct 2026. 2026 breakout = George Kamel 'I asked tourists' (Feb 2026, ~6-14x his other videos); his Nov 2025 Disney post is kept as an extra (same creator). Salary Transparent Street example has no captions file; content inferred from the series format and caption. Weak-to-moderate format on LinkedIn." }, { "platform": "linkedin", "format": "Founder day-in-the-life / build-in-public vlog", "slug": "founder-build-in-public-vlog", "one_liner": "'Day in the life of a [bootstrapped / small-business / $10M ARR] founder' or 'documenting the journey from $10M to $100M' → handheld vlog cuts of the unglamorous real day (packing orders, meetings, office tour, a mistake) → closing line on what's next + 'follow along'.", "why_it_works": "Serialized 'follow the journey' framing gives viewers a reason to follow, and the deliberately un-aesthetic reality (family packing gummies at a kitchen table) earns supportive comments and congratulations that LinkedIn's feed rewards.", "length_style_production": "30s-3min; selfie/handheld phone vlog with jump cuts, voiceover or to-camera narration, music bed, burned-in captions; low production; often numbered episodes ('Volume #1', 'Day 1').", "b2b_adaptation": "Have the founder post a weekly 60s 'week N of building [product]' vlog showing one real customer call, one shipped feature and one thing that broke, ending with the metric they're chasing.", "trend_sources": [], "examples": [ { "url": "https://www.linkedin.com/posts/nealjean_the-best-time-to-start-documenting-your-journey-activity-7486084592114745344-aoVW", "creator": "Neal Jean", "handle": "nealjean", "followers": 16929, "followers_display": "16.9K", "likes": null, "comments": 31, "views": null, "reactions": 150, "date": "2026-07-23", "duration": "PT1M25S", "caption_snippet": "the best time to start documenting your journey is probably day 1. the second best time is today (this is what I’m telling myself 😄). follow", "metric_source": "linkedin public post page JSON-LD (logged out)", "collected": "2026-10-29T19:32:55Z", "small_account_breakout": true, "breakout_evidence": "150 reactions + 31 comments on 16,929 followers (in the video he says he had ~2,000 followers when he started documenting). His other 2026 posts verified today: 'one of our company values at Beacons AI is shoot your shot' (2026-02-18) 69 / 15; 'every brand today is working with creators…' (2026-03-27) 99 / 8; 'startups run on energy and optimism…' (2026-10-24) 29 / 5 — the vlog kickoff did ~1.5x-5x his usual reach (modest breakout; comparison posts are text/image)." }, { "url": "https://www.linkedin.com/posts/molly-baldini-9919972a0_dentablue-founderlife-smallbusinessuk-activity-7520938798235709440-ZoIZ", "creator": "Molly Baldini", "handle": "molly-baldini-9919972a0", "followers": 1643, "followers_display": "1.6K", "likes": null, "comments": 18, "views": null, "reactions": 52, "date": "2026-10-27", "duration": "PT46S", "caption_snippet": "A day in the life of a Founder? Or a budget version of Inside the Factory? You decide!!🤣 Last Saturday, I roped in my trusty helpers (aka my", "metric_source": "linkedin public post page JSON-LD (logged out)", "collected": "2026-10-29T19:25:55Z", "small_account_breakout": false }, { "url": "https://www.linkedin.com/posts/adam-holmgren_my-first-vlog-is-out-a-day-in-the-life-of-activity-7449773502322290689-4uUd", "creator": "Adam Holmgren", "handle": "adam-holmgren", "followers": 37179, "followers_display": "37.2K", "likes": null, "comments": 29, "views": null, "reactions": 139, "date": "2026-04-14", "duration": "PT49S", "caption_snippet": "MY FIRST VLOG IS OUT. A day in the life of a bootstrapped startup founder. Office tour. Ping pong game. Building an AI support agent. Meeeee", "metric_source": "linkedin public post page JSON-LD (logged out)", "collected": "2026-10-29T19:16:26Z", "small_account_breakout": false }, { "url": "https://www.linkedin.com/posts/adam-joji_day-in-the-life-founder-edition-volume-1-activity-7495807943779627008-mzbo", "creator": "Adam Joji", "handle": "adam-joji", "followers": 6082, "followers_display": "6.1K", "likes": null, "comments": 2, "views": null, "reactions": 24, "date": "2026-08-19", "duration": "PT55S", "caption_snippet": "Day in the Life: Founder Edition Volume #1 Stay tuned for more where I'll be delving into the behind the scenes of being a founder.", "metric_source": "linkedin public post page JSON-LD (logged out)", "collected": "2026-10-29T19:16:19Z", "small_account_breakout": false } ], "notes": "Moderate on LinkedIn: real and recurring (many 'Day 1 of building in public' videos in 2026) but most get <1% of followers in reactions (Adam Joji 24 on 6K; Luke Okagha 'Founder Vlog | SparkLab 2026' 6 on 1K; Roza Marchenko de Molina weekly founder vlog 8 on 1.2K; taylor desseyn 'Torc building in public vlog' 18 on 31K). Molly Baldini's packing-day vlog (52 reactions + 18 comments on 1.6K followers) is strong for her size but in line with her other posts (26-93 reactions). Breakout evidence for Neal Jean is modest (1.5-5x). Adam Holmgren and Adam Joji posts have no captions file; content judged from caption text (Holmgren lists office tour, ping pong, building an AI support agent, meetings). Older but stronger: Sanyi Diriba 'vlogging the journey' teaser 2026-02-02, 422 reactions / 58 comments on 32K." }, { "platform": "linkedin", "format": "Selfie hot take / unpopular opinion (incl. walk-and-talk, rant)", "slug": "selfie-hot-take", "one_liner": "Opens on the take itself ('Unpopular opinion: no AI video tool is going to save your ideas', 'The rant for my 20–30 year olds') → 2–3 reasons or a personal story → a challenge to the viewer or 'tell me if you disagree'.", "why_it_works": "A clear position in the first line stops the scroll and invites disagreement, so comments do the distribution; selfie framing (car, desk, kitchen, walk) reads as authentic rather than produced.", "length_style_production": "30s–2.5min vertical selfie, handheld or propped phone, often walking or doing a task ('make dinner with me while…'), burned-in captions, caption restates the take. Lowest production of the batch.", "b2b_adaptation": "A founder or category lead posts a weekly 60s 'Unpopular opinion about [category]' walk-and-talk (e.g. 'Most intent data is just website traffic with a markup'), ending with 'agree or disagree?' to seed comment debate.", "trend_sources": [ { "name": "AuthoredUp – Best performing content on LinkedIn", "url": "https://authoredup.com/blog/best-performing-content-on-linkedin", "note": "Updated 2 Sep 2026: direct-to-camera with captions recommended; median video reach down 36% YoY, so the take itself has to earn comments." }, { "name": "Teleprompter.com – LinkedIn video statistics", "url": "https://www.teleprompter.com/blog/linkedin-video-statistics", "note": "17 Mar 2026: vertical video linked to 34% higher engagement and dwell time; talking head recommended for mobile-first viewing." } ], "examples": [ { "url": "https://www.linkedin.com/posts/elkhealey_hot-take-techbros-are-accidentally-saving-activity-7515509187838390272-Bo4v", "creator": "Eugene Healey", "handle": "elkhealey", "followers": 35100, "followers_display": "35.1K", "likes": null, "comments": 94, "views": null, "reactions": 748, "date": "2026-10-12", "duration": "PT2M6S", "caption_snippet": "Hot take - techbros are accidentally saving marketing. Today: how the tech sectors' disdain for the marketing industry is being severely d", "metric_source": "linkedin public post page JSON-LD (logged out)", "collected": "2026-10-29T22:36:03Z", "small_account_breakout": true, "breakout_evidence": "748 reactions and 94 comments on 35.1K followers. The transcript opens \"My current controversial take is…\". His two previous videos in the same series, verified on their public pages, got 217 reactions / 16 comments (https://www.linkedin.com/posts/elkhealey_marketers-its-time-to-loosen-up-today-activity-7513697351547432961-Mcd5, 7 Oct) and 154 / 15 (https://www.linkedin.com/posts/elkhealey_marketing-brand-brandstrategy-activity-7508276531367153665-Rec4, 22 Sep). So about 4x the reactions and 6x the comments of his usual video.", "discovered_via": "LinkedIn content search, Videos filter (signed in, Composio browser tool), 29 Oct 2026" }, { "url": "https://www.linkedin.com/posts/robert-shala_small-snippet-from-a-20-minute-rant-i-will-activity-7461069352994422785-lgR6", "creator": "Robert Shala", "handle": "robert-shala", "followers": 10329, "followers_display": "10.3K", "likes": null, "comments": 6, "views": null, "reactions": 246, "date": "2026-05-15", "duration": "PT2M31S", "caption_snippet": "Small snippet from a 20 minute rant I will be uploading on YT talking about AI Augmentation. I've been asked a lot lately about the impact o", "metric_source": "linkedin public post page JSON-LD (logged out)", "collected": "2026-10-29T19:42:43Z", "small_account_breakout": false }, { "url": "https://www.linkedin.com/posts/katiewrathall_unpopular-opinion-most-build-in-public-ugcPost-7510172805062107136-2AzH", "creator": "Katie Wrathall", "handle": "katiewrathall", "followers": 14846, "followers_display": "14.8K", "likes": null, "comments": 72, "views": null, "reactions": 67, "date": "2026-10-01", "duration": "PT1M28S", "caption_snippet": "Unpopular opinion:  most \"build in public\" content isn't actually transparent. It's the illusion of transparency.  The downside that conven", "metric_source": "linkedin public post page JSON-LD (logged out)", "collected": "2026-10-29T19:07:58Z", "small_account_breakout": false }, { "url": "https://www.linkedin.com/posts/sabreenhaziq_rant-and-a-reminder-for-all-content-creators-activity-7520835568495276032-Mydh", "creator": "Sabreen Haziq", "handle": "sabreenhaziq", "followers": 36857, "followers_display": "36.9K", "likes": null, "comments": 10, "views": null, "reactions": 44, "date": "2026-10-27", "duration": "PT1M29S", "caption_snippet": "Rant and a reminder for all content creators:", "metric_source": "linkedin public post page JSON-LD (logged out)", "collected": "2026-10-29T19:42:26Z", "small_account_breakout": false }, { "url": "https://www.linkedin.com/posts/sarah-fischer-letts_weeklytakeaways-impostersyndrome-leadership-activity-7450684385873281024-F2g8", "creator": "Sarah Fischer Letts", "handle": "sarah-fischer-letts", "followers": 2372, "followers_display": "2.4K", "likes": null, "comments": 8, "views": null, "reactions": 33, "date": "2026-04-16", "duration": "PT1M4S", "caption_snippet": "Are you a legend or a loser? Unpopular opinion being vulnerable here but the truth is… most of us can feel both ways and often in the same", "metric_source": "linkedin public post page JSON-LD (logged out)", "collected": "2026-10-29T19:09:33Z", "small_account_breakout": false }, { "url": "https://www.linkedin.com/posts/ericahanna_unpopular-opinion-this-might-surprise-you-activity-7452381785100812288-lAlz", "creator": "Erica Hanna 🎥", "handle": "ericahanna", "followers": 3862, "followers_display": "3.9K", "likes": null, "comments": 18, "views": null, "reactions": 23, "date": "2026-04-21", "duration": "PT1M", "caption_snippet": "UNPOPULAR OPINION! This might surprise you, but as someone who is a video expert and an AI consultant…I am not encouraging ppl to hop in to ", "metric_source": "linkedin public post page JSON-LD (logged out)", "collected": "2026-10-29T19:07:48Z", "small_account_breakout": false }, { "url": "https://www.linkedin.com/posts/garyvaynerchuk_the-rant-for-my-20-30-year-olds-listen-activity-7484260701881004032-NCTn", "creator": "Gary Vaynerchuk", "handle": "garyvaynerchuk", "followers": 6062099, "followers_display": "6.1M", "likes": null, "comments": 37, "views": null, "reactions": 368, "date": "2026-07-18", "duration": "PT32S", "caption_snippet": "The Rant for my 20-30 year olds … listen 2x it may clear up any confusion", "metric_source": "linkedin public post page JSON-LD (logged out)", "collected": "2026-10-29T19:42:36Z", "small_account_breakout": false } ], "notes": "NO verified small-account breakout. Robert Shala's AI rant (246 reactions on 10.3K followers, 2.4%) is the strongest ratio found, but none of his other posts could be found to compare against. Most 'Unpopular opinion' selfie videos from small accounts got 2–10 reactions (e.g. Sasha Spragg, Kevin Suba, Amber Stroh, Samantha McCoy, Mike Emeruwa), so the format is common but usually low-reach on LinkedIn. Katie Wrathall's caption is a build-in-public take but the transcript opens 'make dinner with me while we talk about the job market'. Sarah Fischer Letts (16 Apr) and Erica Hanna (21 Apr) are older than 6 months. Gary Vaynerchuk is a mega-account reference only. A wider second search (29 Oct: 'unpopular opinion', 'hot take', 'rant', 'nobody wants to hear this', pages 10–30) found no clear breakout. Closest: Kieron Honeyman's rant video got 66 reactions/16 comments on 7.4K followers vs 28, 40 and 1 on his other videos (about 2x, not clearly above); Derek Holota's 45s rant got 39 vs 62 and 233 on his text posts. Update 29 Oct: a signed-in LinkedIn video search found the Eugene Healey breakout. Rejected from the same search: Simran Mehra's 'Hot take' (the video is a product ad) and Suryansh Tiwari's 'Unpopular opinion' (305 reactions, his normal reach: his other October videos got 317–347)." }, { "platform": "linkedin", "format": "Podcast / interview clip", "slug": "podcast-interview-clip", "one_liner": "Open on the guest's sharpest line or contrarian claim ('Design partners are a trap', 'The first wave of fintech is over') → 30–120s of the story or argument from the full conversation → caption gives context and 'full episode in comments'.", "why_it_works": "Borrowed authority plus a single quotable hot take: the cold open hooks in the first second, the guest's claim gives people something to agree or argue with in comments, and the full-episode link turns viewers into listeners.", "length_style_production": "30s–2.5min, cut from a long recording; two-shot or alternating close-ups (sometimes vertical split screen), burned-in captions, guest name/title lower third. Medium production (studio or remote recording, editor or AI clipping tool).", "b2b_adaptation": "A B2B brand runs a customer or practitioner podcast and posts one 60s clip per episode from the host's and the guest's profiles, leading with the guest's most contrarian line about the category (e.g. 'Your attribution model is lying to you').", "trend_sources": [ { "name": "AuthoredUp – Best performing content on LinkedIn", "url": "https://authoredup.com/blog/best-performing-content-on-linkedin", "note": "Updated 2 Sep 2026: in its dataset longer LinkedIn videos did better (90s–3min 1.07x reach, 3min+ 1.21x) while video overall sat at 0.86x reach; recommends captions." }, { "name": "Teleprompter.com – LinkedIn video statistics", "url": "https://www.teleprompter.com/blog/linkedin-video-statistics", "note": "17 Mar 2026: LinkedIn video views up 36% in 2024 to 154B; video posts shared 20x more than other content." } ], "examples": [ { "url": "https://www.linkedin.com/posts/lakshmirebecca_leadership-womeninleadership-entrepreneurship-activity-7516843947718172672-ei-Y", "creator": "Lakshmi Rebecca", "handle": "lakshmirebecca", "followers": 8815, "followers_display": "8.8K", "likes": null, "comments": 66, "views": null, "reactions": 1590, "date": "2026-10-16", "duration": "PT1M57S", "caption_snippet": "In 1983, when Dr. Prathap C. Reddy began building Apollo Hospitals, people often whispered: \"Poor Dr. Reddy, he only has four daughters.\" T", "metric_source": "linkedin public post page JSON-LD (logged out)", "collected": "2026-10-29T22:35:15Z", "small_account_breakout": true, "breakout_evidence": "1,590 reactions and 66 comments on 8,815 followers (18% of followers), a 2-minute clip of her interview with Dr. Sangita Reddy on The Lakshmi Rebecca Show. Her other posts verified on their public pages: two more clips from the same episode got 158 reactions / 10 comments (https://www.linkedin.com/posts/lakshmirebecca_leadership-entrepreneurship-healthcareinnovation-activity-7519597584034906112-SdSu, 24 Oct) and 54 / 8 (https://www.linkedin.com/posts/lakshmirebecca_indianhealthcare-healthcareinfrastructure-activity-7518646238628511744-nJCX, 21 Oct), and her text posts got 4–14. So about 10x her next-best clip.", "discovered_via": "LinkedIn content search, Videos filter (signed in, Composio browser tool), 29 Oct 2026" }, { "url": "https://www.linkedin.com/posts/lennyrachitsky_every-company-needs-to-think-and-operate-ugcPost-7515079290678493184-rjyd/", "creator": "Lenny Rachitsky", "handle": "lennyrachitsky", "followers": 412790, "followers_display": "412.8K", "likes": null, "comments": 58, "views": null, "reactions": 188, "date": "2026-10-11", "duration": "PT1M26S", "caption_snippet": "Every company needs to think and operate like a labs team now. What’s possible changes every few months, and to stay ahead, you need to be ", "metric_source": "linkedin public post page JSON-LD (logged out)", "collected": "2026-10-29T19:13:58Z", "small_account_breakout": false }, { "url": "https://www.linkedin.com/posts/armaza_i-sat-down-with-david-haber-general-partner-activity-7521202657693253633-B5LO", "creator": "Miguel Armaza", "handle": "armaza", "followers": 52550, "followers_display": "52.5K", "likes": null, "comments": 9, "views": null, "reactions": 52, "date": "2026-10-28", "duration": "PT2M20S", "caption_snippet": "I sat down with David Haber, General Partner at Andreessen Horowitz, at a16z's New York office, about three years after our last podcast tog", "metric_source": "linkedin public post page JSON-LD (logged out)", "collected": "2026-10-29T19:13:41Z", "small_account_breakout": false }, { "url": "https://www.linkedin.com/posts/kaya-henderson_i-sat-down-with-molly-graham-for-the-worklife-activity-7500623541726420992-f4ug", "creator": "Kaya Henderson", "handle": "kaya-henderson", "followers": 9764, "followers_display": "9.8K", "likes": null, "comments": 7, "views": null, "reactions": 70, "date": "2026-09-01", "duration": "PT34S", "caption_snippet": "I sat down with Molly Graham for the WorkLife podcast, and we got into what it took to turn around DC Public Schools. When I became Chancel", "metric_source": "linkedin public post page JSON-LD (logged out)", "collected": "2026-10-29T19:13:45Z", "small_account_breakout": false }, { "url": "https://www.linkedin.com/posts/katiewrathall_my-1-advice-to-someone-looking-to-make-the-activity-7517918571415470080-szFm", "creator": "Katie Wrathall", "handle": "katiewrathall", "followers": 14846, "followers_display": "14.8K", "likes": null, "comments": 48, "views": null, "reactions": 72, "date": "2026-10-19", "duration": "PT1M19S", "caption_snippet": "My #1 advice to someone looking to make the leap into being a content creator? (Huge thanks to Scott D. Clary for this awesome chat!) Star", "metric_source": "linkedin public post page JSON-LD (logged out)", "collected": "2026-10-29T19:17:02Z", "small_account_breakout": false }, { "url": "https://www.linkedin.com/posts/zahra-ciardi-73396616b_i-sat-down-with-matt-jay-from-the-mood-podcast-activity-7470330021941805056-9lu8", "creator": "Zahra Ciardi", "handle": "zahra-ciardi-73396616b", "followers": 2263, "followers_display": "2.3K", "likes": null, "comments": 17, "views": null, "reactions": 29, "date": "2026-06-10", "duration": "PT2M57S", "caption_snippet": "I sat down with Matt Jay from The Mood Podcast to talk about what stops creative people from bringing their ideas into the world, and the co", "metric_source": "linkedin public post page JSON-LD (logged out)", "collected": "2026-10-29T19:13:48Z", "small_account_breakout": false } ], "notes": "NO small-account breakout qualifies: the small accounts here got normal reach (Zahra Ciardi's clip 29 reactions/17 comments vs 28–56 on her text posts; Kaya Henderson 70 vs 60 on a text post). Lenny Rachitsky's second clip ('Hot take: design partners are a trap', 102 reactions/86 comments, 2026-10-26) also fits. Miguel Armaza's clip is 1 day old, so its count is still rising. A wider second search (29 Oct: 'clip from my podcast', 'on the pod', 'full episode', 'on my podcast', pages 10–30) found no small account (<20K) with a clip at 100+ reactions; closest: Mark Hedderman 36 reactions on 1.9K, Jonathan Winbush 33 on 7.6K, Hitesh Gossain 74 on 25K. Update 29 Oct: a signed-in LinkedIn video search (Composio browser tool) found the Lakshmi Rebecca breakout; its numbers come from the public post page." } ] } }